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From Editors to Influencers: The Past, Present & Uncertain Future of the Fashion Show

From Editors to Influencers: The Past, Present & Uncertain Future of the Fashion Show

It’s Paris Fashion Week, and you’re attending a show for a Major Fashion Brand.

StyleAs you walk up to the venue, you dodge a pack of influencers and street style photographers clamoring for pictures and weave through a traffic jam of black cars shuttling elite buyers, editors, and the Major Fashion Brand’s VIP clients. Next, you fight your way through an army of screaming teenage stans waiting to catch a glimpse of the show’s celebrity attendees. Upon entry, you’re scrutinized by the security detail and a troop of PR agents — if one of them knows you personally, you may be whisked ahead of the line. Once inside and securely seated in the second row — because the front row is increasingly reserved for iPhone-wielding influencers and celebrities — you wait at least 30 minutes on a hard bench for the show to start. If you’re lucky, you know your neighbor, and the two of you exchange views on the shows you’ve seen. You might even get a juicy morsel of gossip. If you’re unlucky (and most of the time you are), you’re seated next to someone preoccupied with their Instagram account.

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Written by Eugene Rabkin 

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Is the runway ready for the 2024 Election?

Is the runway ready for the 2024 Election?

NFM  ...  Fashion brands are about to find out. ... The Delicate Dance of Fashion and Politics NFM: As the 2024 US election heats up amid global tensions, fashion brands face a pivotal challenge. How do they remain relevant and principled in an era of intense...

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