Opinion: Digital Fashion Shows in a Pandemic (Y) or (N)

Opinion: Digital Fashion Shows in a Pandemic (Y) or (N)

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The verdict is in: digital fashion shows are a flop, at least on social media. Of more than a dozen major #luxury brands that released content tied to men’s fashion week in Milan and Paris, or to their resort collections, none came close to making the same splash on Instagram as the corresponding shows did last year, according to tracking firm Tribe Dynamics. On average, digital shows, videos and presentations generated less than one-third as much online engagement. Few expected the industry to immediately hit on the right formula for online shows, a marketing experiment forced on the industry when the pandemic put an end to public gatherings. Whether a brand opted for an adapted-for-digital runway format, a collection film, or some other unconventional format, the online engagement was relatively muted compared to the same period the year prior. The lacklustre response is likely to strengthen the push to resume live shows before an audience in September and beyond. It also raises questions about the purpose of these shows. ⁠ ⁠ It seems that brands wrestled with whether to create digital presentations that catered to the industry — namely press and buyers who might want an up-close, detailed look at a collection that they might get on a re-see appointment — or those that catered to consumers and prioritised going viral online. In both cases, online #fashion obsessives failed to drive engagement higher, whether due to the lack of industry-wide cohesion, fewer #influencer partnerships, or relatively diminished interest in something like fashion amid a global pandemic and recession. Casting Director James Scully believes the majority of the #digital shows failed to innovate despite the #creative and logistical constraints. “We cannot go back to the business as it existed before including fashion shows, because they were already bloated and boring,” he said. “People trying to go back to that feels tone-deaf and not modern, and what impressed me the most were the people that actually took the time during [Covid-19] to sit and think about where we are now, what we can do.” [Link in bio]

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Explore Brainerd Lakes & Meet Paul Bunyan – Brainerd, MN

Explore Brainerd Lakes & Meet Paul Bunyan – Brainerd, MN

Explore Brainerd Lakes and discover why this central Minnesota region meets all your vacation needs. Whether you are looking for adventure or looking for relaxation, you will discover endless options year-round in the lakes country. World-class golfing, fishing and boating, biking, snowmobiling, shopping – even bird watching or kayaking – are just some of the reasons people choose to visit the Brainerd Lakes Area. The region is an outdoor paradise, boasting more than 500 lakes and rivers as well as beautiful parks and forests. Throughout the seasons, you will find reasons – such as the festivals, the outdoor experiences, shopping for unique gifts, the breathtaking environment – to love it here. Discover why There is More to Explore™ in the Brainerd Lakes Area, Minnesota’s premier vacation destination.
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We’re here to welcome you when you’re ready to travel. With our abundant nature and pristine lakes, we have plenty of recreational activities perfect for small groups and social distancing. A change in scenery and a break from the noise is good for the soul. You may wonder what’s open and what to expect when you get here. Businesses are reopening and your health and well-being are a top priority!
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Our community has rallied behind Lake Country Cares, which is a COVID-19 safety campaign to build trust among our residents, visitors, and local businesses. Businesses are adopting practical measures to help prevent the spread of the virus. You can help, too. Consider bringing a mask (some of our stores require them), be mindful of social distancing, and wash hands regularly.

This campaign is endorsed by all 3 of our local hospitals, the cities of Brainerd and Baxter, Crow Wing county, area businesses, and 5 local Chambers of Commerce.

Open for Business:

Resorts, hotels, and campgrounds
You’ll find availability at many of our lodging properties. You can spend time enjoying the sun and sand as resorts’ beaches are open. Pools and waterparks are open at 50% capacity. Campgrounds and their amenities are ready to welcome guests, too.

Restaurants
Restaurants are open! You’ll need to plan ahead as reservations are required. You can sit inside or outside, but there are capacity limits. Takeout and delivery are still options.

Retail
Retail shops—including boutiques and downtown shopping areas—are open at 50% capacity. You’ll be able to find the one-of-a-kind souvenir to remind you of your trip!

Golf
Golf was one of the first activities allowed to open. Lucky for us, we’re a top golf destination in the country.

Salons and Spas
If getting pampered is on your vacation bucket list, our salons and spas are open (with limits) and will have you feeling relaxed in no time.

Family Attractions
Many of our family attractions are reopening. Paul Bunyan at Paul Bunyan Land is ready to start greeting visitors. You’ll also find mini golf, go carts, Brainerd Zip Line Tour, and Safari North Zoo are open.

Outdoor Recreation
Outdoor recreation is open! You can rent boats, bikes, and kayaks to hit the water for fishing or just for fun. Parks and trails are open for hiking, birding, biking. Guided fishing trips and boat charters are open. Boat landings are open. You can find more information on the Minnesota DNR website.

Check Minnesota’s Stay Safe Plan for the most up to date information on the state’s guidelines, including capacity limits.

And remember…Paul Bunyan loves visitors! Stop in the Explore Brainerd Lakes Welcome Center to meet, say ‘hi’, take a pic with Paul and learn the lore!

explorebrainerdlakes.com

 

Into the Wild We Go: Minnesota Photography Waterfall Workshop

Into the Wild We Go: Minnesota Photography Waterfall Workshop

I am so excited to be offering this one day Waterfall Workshop in Minnesota this fall! There is nothing that I love photographing more than waterfalls, and I can’t wait to share that love with you and show you how to create gorgeous waterfall shots. This workshop is open to all photographers. New photographers or seasoned photographers, I will work closely with you to make sure you get the most out of this workshop based on your experience level.

THE DETAILS

Date: September 26th, 2020 (back up inclement weather day is the 27th)

Time: 12:00PM – 7PM

Location: Banning State Park in Sandstone, MN

Cost: $400 (There is a $200 deposit required to secure your spot. The remaining balance is due by 9/1/2020.)

Gear Needed: Digital camera and a wide-angle lens are recommended. Neutral density filter (10 stop) and a tripod are a must. If you need help finding the right filter for your lens, I am here to help.

Optional Gear: If you have a remote for your camera you can bring it with, but no need to buy one if you don’t. A remote allows you to leave your shutter open longer than 30 seconds, which can be fun for cloud movement.

Students: To allow for enough distance between us, I am limiting the class size to 6 students.

Current spots left : 5

Schedule: We will spend the first half of the day photographing Wolf Creek Falls and the creek and river in the area. After that, we will drive to Big Spring Falls break for a picnic (BYO) then photograph Big Spring Falls, the Kettle River, and the surrounding landscape.

Activity Level: We will be hiking to both locations. The hike to Wolf Creek Falls is about 1.5 miles (one way), there are large rocks that you have to hike over. The hike to Big Springs is less than 1/2 a mile one way. It should be noted that there is no restrooms near either of the waterfalls other than the great outdoors. There are outhouses at Banning, but they are a hike to get back to.

WHATS INCLUDED

8 hours of hands-on instruction. We will be covering how to photograph waterfalls, moving water, creative compositions, landscapes, and environmental portraits. The workshop will also come with an E-book covering what you learned that day. After the workshop is over I will be recording a video of me editing some of the shots we take that day, so that you can see how to best approach editing your shots. A Facebook group will be created so that you can share your images, ask for critiques, and connect with other students. I will have some bottled waters available for you.

WHATS NOT INCLUDED

Transportation. State Park admission. Dinner (please pack yourself a meal).

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🔥NEW WORKSHOP! I’m excited to announce that I will be teaching a one day Waterfall Photography Workshop this fall in Minnesota. The date is 9/26/20, the workshop will be at Banning State Park in Sandstone, MN. It will be an 8 hour workshop where we will be covering how to photograph moving water, waterfalls, creative compositions, landscapes, environmental portraits, and more! The workshop is limited to 6 students (5 spots currently left). Cost is $400 – $200 deposit to reserve your seat. To register check out the link in my bio. Feel free to message me with any questions. MN friends I’d love if you shared this post in your IG stories. ❤️🙏🏻 . . . . . . #capturemn #stayandwander #optoutside #amongthewild #globeshotz #wildernessculture #midwestmoment #liveauthentic #exploremn #lifeofadventure #takemoreadventures #onlyinmn #minnesota365 #kare11 #welivetoexplore #thisismyminnesota #nakedplanet #roamtheplanet #minnesotaexposure #minnesota #yourshotphotographer #minnesota365 #adventureenthusiasts #photographyworkshop #minnesotaphotographer

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About:

My name is Beth and I am a portrait photographer that loves to wander. I call the beautiful state of Minnesota home. I love hiking and camping, we try to plan a handful of new adventures every year. In addition to being a portrait photographer I also teach online courses. You can ready about my most recent course Creating Epic Edits here – https://bethjsphotoschool.teachable.com/p/creating-epic-landscapes-in-photoshop

intothewildwego photography

Famed Martina (Re-Opens & Reviewed) – Linden Hills, Minneapolis

Famed Martina (Re-Opens & Reviewed) – Linden Hills, Minneapolis

Martina brings Argentinian-inspired cuisine to the Linden Hills neighborhood of Minneapolis. You’ll find an array of seafoods and meats, as well as other delicious plates cooked over a wood-fire grill in an energetic, warm environment.

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Martina

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