Vogue Runway: Mainstream fashion collaborations often prize hype and headlines over content. Target’s new lineup of designer collaborations is different. Featuring the American designers Victor Glemaud, Nili Lotan, Rachel Comey, and Sandy Liang, the project emphasizes daywear and ready-to-wear over cocktail frocks and statement pieces. Shop smartly and you could revamp your closet without breaking the bank.
All four of Target’s new designers are wardrobing experts: Glemaud’s sensual knits have become pandemic staples, Sandy Liang is a go-to resource for whimsical day dresses, and no one cuts cargo pants and jeans like Nili Lotan and Rachel Comey. “When designing my collection, I wanted to give Target [customers] timeless pieces wearable for their everyday lives,” Lotan tells Vogue. “I hope everyone is able to find something they can add to their fall wardrobes that makes them feel like the best version of themselves.”
Unfussy, beautiful things that will help us reemerge in style seem to be the mission of all four designers. Preview imagery reveals a mustard trench from Lotan, a marbled jersey dress from Comey, bold striped knits from Glemaud, and a signature black tulle number by Liang—essentials, but not without personality. Liang says she hopes customers find that her pieces help them experiment with their personal style: “Fashion is meant to be fun, so I encourage them to not take themselves too seriously and wear what makes them feel confident.”
Glemaud echoes this: “I want anyone who wears my designs to not be afraid to embrace who they are. I want Target guests to wear pieces from my collection that make them feel stylish and most like themselves.”
In the lead-up to a revitalized New York Fashion Week, Target’s platform has the potential to boost each designer’s profile. Comey, a cult New York favorite, is celebrating her 20th year in business this September, but this is her first-ever collaboration with a mainstream retailer. “I really enjoyed thinking about the Target guests and what they may be missing from their wardrobe,” she says. “Especially this year, when so many women have left the workforce, we were thinking about what they may need in their wardrobe for either heading back to work or adjusting to their new lifestyles.”
The collections will arrive in stores this September, priced from $15 to $80 and in sizes from XXS to 4X. A wider size range “is something that I want to carry over to my core collection and hope to expand in the future,” says Liang. Comey, for her part, adds, “I’m inspired by their inclusivity efforts, their company organization, and all the positivity surrounding the work at Target. I do really look forward to seeing the collection out in the world.”