Do you smell that? It’s NYC-based perfumery Le Labo making its North Loop debut.

The luxury fragrance brand’s scents began in Grasse, France, the perfume capital of the world, before exploding in New York City. Le Labo, which means “the lab” in French, creates unique sensorial experiences in its boutiques with hand-blended-to-order perfumes.

After discovering and sampling from its collection of fragrances, customers choose their scent, watch as it’s made, and then customize a personalized bottle label with their message of choice. In addition to perfume, Le Labo’s boutiques also sell products for both the home and body—candles, soaps, lotions, hair care, and more—in its gender-neutral fragrances, including the iconic spicy Santal 33 and floral Rose 31, two of the brand’s fan favorites.

Find Le Labo in the space next to Sweetgreen, previously occupied by Outdoor Voices, the Austin-based activewear brand that closed all of its retail stores this year to become an online-only business.