As kids, summers meant escaping to the lake. Whether it was taking the boat out at sunset, sharing stories around the bonfire, or jumping off a well-worn dock, life was simply better at the lake. From Summer excursions to Northern Minnesota and weekend jaunts to Hayward, Wisconsin – some of our most vivid memories were created with friends and family around the lake.
Great Lakes has always been a product of the values we were raised on. We were taught to work hard but always find time to enjoy the finer things in life. To seek adventure and be proud of where you come from. We work tirelessly to infuse these values into our brand, our products, and the way we do business.
Roy Lake in Northern Minnesota was my escape for the summer. There’s something about leaving behind the hustle and bustle of city-life that was so relaxing. Usually with friends and family, our days consisted of tubing, water-skiing, swimming in the middle of the lake and fileting fish for dinner. The simple, carefree lifestyle at Roy Lake was something I always looked forward to and has provided much of the inspiration behind the Great Lakes brand.
Growing up for me meant Summers at the cabin on Round Lake in Hayward, WI. We’d spend countless hours jumping off the dock, sharing stories around the bonfire, counting the satellites at night, and just enjoying each others company. We recently had to sell the cabin but I’m incredibly thankful for those memories and I continue to draw from them every single day.