From Miu Miu’s tasteful Zoe Ghertner-shot campaign starring Ethel Cain to Knwl’s menacing vision of femininity, here are the Autumn/Winter 2024 campaigns set to be everywhere in the coming weeks
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The Fall ’24 Twin Cities True Vintage Show will be at the Progress Center/Eco Experience within the MN State Fairgrounds. The TCTV Show will feature 51 vendors of high quality and unique vintage clothing, antique textiles, jewelry and accessories from the 1800s – 1970s. We’re also thrilled to include our special educational exhibitor, Virtuous Courtesan! In addition, soak in the true vintage experience relaxing in our lounge amidst the best vintage fashion offerings in the Midwest. Food and beverages will also be available for purchase. Free parking on the premises.
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10:00 am – 11:00 am: Early Bird Admission $15 Online
$20 Cash or Venmo at the door ($5 discount if dressed in vintage).
11:00 am – 5:00 pm: General Admission $5 at the door.
1621 Randall Avenue
Falcon Heights, MN
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Vintage Fashion: A Complete Sourcebook
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New Split Rock Lighthouse “Scaling the Cliff” Tour – Two Harbors, MN
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Top ticket holders receive a welcome glass of champagne provided by Associated Bank and a coveted gift bag upon exit. All ticket holders will enjoy samples from Ketel One Botanicals, Silent Pool Gin and WYNK Seltzer while enjoying light bites in the Cocktail Lounge.
Be sure to shop the premium retailers in the Mall of America Lounge while you indulge in sweet treats and sips of rosé. Gather your friends and have some fun with interactive photo opportunities including The Gorman Group Powder Room Selfie Contest, The Galleria’s Best Dressed Contest, Spectacle Shoppe and Skin Rejuvenation Clinic pop-ups, and so much more!
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Our team brings glamour to downtown Minneapolis through a fashion experience—here’s how!

Photo by Caitlin Abrams
We decided to take over this Month’s Creative Class column to part the curtain on our own creative endeavor—Fashionopolis—and give an insider look on how we bring our annual runway show and experience to life. But first, the backstory.
Gone are the days of the big department store (Dayton’s, Marshall Field’s, Macy’s) fashion event known as A Cause for Applause, Fash Bash, and eventually rechristened Glamorama. Also gone are the big store budgets and dollars from national brands that created magic at the State Theatre followed by the party of the season in the 8th Floor Auditorium, spilling out onto the roof of the adjacent parking ramp.
A dozen years ago, we sought to bring a taste of that magic back and produced our first Fashionopolis at Aria. The intent has always been to highlight local retail and designers. Ours is a caliber of show that few can create on their own, but collectively, we can feature wares and work of local sources in an experience that connects fashion lovers to fashion.
Each year, our editor in chief, Jayne Haugen Olson; contract runway show producer, Grant Whittaker; and trend and style editor, Madeline Nachbar (that’s me!) collaborate with our events team (director Holly Dyson and marketing manager Media Tafreshi) to deliver this signature event to the community. The result is a see-and-be-seen happening wrapped around a one-hour runway show (what we magazine makers refer to as the event’s “editorial”). It’s our love letter to local talent, retail, and design. Our move to Four Seasons Hotel Minneapolis three years ago took it to the next level. The luxe surround provided an opportunity to expand the experience with pre- and post-show excitement created in collaboration with sponsors and partners in a glamorous downtown setting.
Our annual planning starts with editorial’s creative vision—what some call the “theme”—to serve as the guiding focus for our runway storytelling, styling, branded assets (ads and social media campaigns), and those pre- and post-show party activations. In years past, we’ve explored how fine art impacts fashion, the influence of the iconic Prince, style influences from past decades, and major fashion cities. In 2023, we had fun with a theme around area codes and the style personas of 651, 763, 952, and 612. This year, we’re leaning into car culture and the intersection of the automobile and its role in fashion and pop culture via “Fashion in the Fast Lane.”
We curate a pitch-perfect mix of clothing, beauty, music, video, and talent—models, singers, and performers—that helps us create a truly immersive event designed to stimulate the senses.
Unlike a department store, we don’t sell clothing, so none of this is possible without our retailers. On average, we pull pieces from more than 25 specialty boutiques and designers to emulate how fall trends show up in our Cities. It’s a whirlwind knowing that our team works with what’s available in store the week we are pulling, and that ability is one of Grant Whittaker’s superpowers. We don’t charge the retailers, and they know we will mix a piece from their store with pieces from others to create a blend of what’s available in our backyards and inspire attendees to hit shops for fresh additions to add to their own wardrobes for the new season. It’s an inspiration for all—including our team, who continues to be blown away by the evolution of our independent boutique scene.
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Editor’s Note: Can’t make the show? In the days that follow, we run photos of all the looks on mspmag.com
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Cara Cara Glen Houd Plaid Adams Dress from Bunny & Babe
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Style & Beauty: It’s time to ditch the swimsuits and cutoff shorts and embrace autumn’s arrival. We’ve enlisted the expertise of three Scouted boutique owners to identify the hottest fall 2024 fashion trends you’ll want to add to your wardrobe this season.
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Is there anything more quintessential fall than plaid? This cool-girl style gives the perfect amount of prep school vibes, and can be worn in a multitude of ways. Peyton Merrill, owner of Bunny & Babe in Winnetka, Illinois, suggests opting for a signature jacket, like this Tanya Taylor coat, or sporting a tartan style top, perfect for everyday wear. To shop Bunny & Babe’s full Scouted Edit, click here.

Silhouettes that have ditched the hard edges is one of Margo Lea’s, owner of Woodlands Attire & Art in Hendersonville, North Carolina, favorite trends for fall 2024. Comfortable, flattering, and fabulously feminine, pieces with rounded shoulders, curved sleeves, and cheeky ruffles are quickly replacing the more severe silhouettes that were the hallmark of the last few seasons

Jeni Cain, owner of Monkee’s of the West End in Greenville, South Carolina, declares that green is the new neutral of the season. From earthy shades of olive to rich emerald jewel tones, this verdant hue is being worn in all fashionable facets, from ready-to-wear and footwear to accessories and formal ensembles. What to dip your toe into this trend? Cain advocates rocking green as an accent in a print or stripe.

Brushed cashmere, alpaca, and boucle are the key players in this season’s cozy looks. “The tops of the season feature textures that beg to be touched,” Lea says. Whether dressed down with a great pair of denim or elevated with a charming maxi skirt, a textured knit has secured itself as a sartorial staple.

From the ubiquitous blazer to a classically cut trouser pant, ladylike suiting is having a real fashion moment. According to Cain, the best way to ensure style-success with menswear-inspired looks is to focus on feminine details and proper tailoring. “I love the idea of pairing a fitted vest with pleated trousers or a cropped blazer with shorts for a more casual feel,” she says. If you’re not really into separates, it’s hard to go wrong with a beautiful blazer dress.
Bunny & Babe appears in The Scout Guide North Shore Chicago. Woodlands Attire & Art appears in The Scout Guide Asheville & Western North Carolina. Monkee’s of the West End appears in The Scout Guide Greenville.
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Artful Living: Promises of a glowing and flawless complexion reel us in, but navigating a seemingly endless march of new products and cutting-edge treatments can be paralyzing. So, how do we know which creams or lasers will actually get us results? Ask an expert, of course. We recently sat down with Skin MPLS founder Cassie Fehlen to get her insights on all things aesthetics, including skincare trends, functional facials and ways to love your skin.
It all began because my mom always took fantastic care of her skin and encouraged me to start a few-step skincare regimen at a young age. Having begun so early, it was just a part of life that was baked into me. Throughout my teenage years and into my twenties, friends would seek my advice on their skin and other beauty products, but getting into the beauty industry never occurred to me. Instead, I majored in business at a four-year college because I thought that’s what you did. After several years of working as an IT consultant in the corporate world, I found myself discontented and yearning to help people more directly in both my career and daily work. And who is the one person that you tell everything to? You know, your hairstylist! I had apparently poured my heart out to her over the years, and she helped guide me straight to aesthetics. I never looked back!
It stems from my time working as a consultant — we are problem solvers, skin problem solvers! We want to be your skin consultant so you can focus on the rest of your life and the things that really matter to you. Daily life is packed; there isn’t time for you to also be a skin researcher and expert. Working with a professional who can easily guide you to the right products and treatments for your skin shortcuts you straight to skin results. We see the self-confidence boost that an improved and clear complexion brings, so we want to bring that to as many people as possible.
When we opened in 2013, we were the only skin clinic in the Twin Cities to specialize in treating acne. We love to treat acne! Nearly every adolescent will encounter acne in their teens, and so many women deal with acne in their twenties, thirties, forties and beyond. It’s baffling to me that there aren’t better resources readily available to help people with acne, so I dug in before opening and figured it out.
The impact of clearing a client’s acne drives us to continue doing our jobs enthusiastically. I’m proud of the work we do and the added bonus is that it attracts top aestheticians who care about our clients and industry, and consider aesthetics to be their career. You can see any of our providers and know you’re with a top skin expert.
I’ve always been a fan of at-home skincare devices and tools when used responsibly! They used to be few and far between. But now, they seem to pop up daily, which makes it hard to decipher what is worth it and what is not. I love researching, trying some of them out and helping others decide what trendy device may be worth incorporating into their skincare routine.
I hate to be too negative, but avoid all skincare trends! Be cautious and discerning. You don’t need to be an early adopter to get your best skin. Even as new professional equipment, products, protocols and treatments come out, I like to wait and let others be test subjects first to weed out learnings. No need for me or my clients to take on unnecessary risk or try something expensive just to find the results underwhelming!
Skincare seems to be inundating everyone right now, which is exciting for our field and creates interest. However, every company in every industry is trying to get a piece, which can dilute results because not every company should be making skincare products, devices and tools.
We like the word “functional” because it’s a bit of a double entendre, meaning to have purpose and to treat holistically. With our consultative approach to skin, we make sure our facial treatments function to achieve your skin goals and treat your concerns. And, holistically, we consider more than just your face when we’re helping you through your skin issues. We investigate and thoughtfully dig into your health and lifestyle to uncover any hurdles that may be thwarting your skin goals.
Ultimately, it will get you the results you’re looking to achieve. Though products from a professional can seem expensive up front, they will save you time, frustration and money. Skincare products and ingredients are confusing. What works for your friend’s skin won’t work for your skin. We know skin and can tell you what will work for your skin to get the results you’re after.
Med spa treatments give some noticeable and relatively quick skin results. They are an excellent place to start if you’re new to skincare and have lofty goals and a short timeline. Otherwise, they beautifully support and boost results in already improved skin. Broadband Light (BBL) laser treatments can shift pigment in skin that you didn’t notice was there until it’s gone. The light targets the red and brown pigment in the skin to create a very even canvas.
BBL, medical-grade microneedling and deeper chemical peels can all pack a punch for skin change. But med spa treatments can take a chunk of your skincare budget, so we use them wisely for those with stricter budgets. At Med Spa @ Skin MPLS, we believe your neck and your décolleté are as important as your face, so we include those areas (as time allows) in the price of your treatment.
Nothing is one-size-fits-all, but medical-grade microneedling is as close as possible. There are very few contraindications, and we thoroughly review your health history and get any necessary clarifications before moving forward. This unicorn of a treatment is FDA-approved to treat acne scarring and wrinkles, but it has also been seen to improve overall skin health, including redness, pigmentation, dullness, laxity, collagen creation and pore appearance. There is one day of downtime, and for most people it’s pretty minimal considering the skin improvement.
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By Rosie Kelly

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The Delicate Dance of Fashion and Politics
NFM: As the 2024 US election heats up amid global tensions, fashion brands face a pivotal challenge. How do they remain relevant and principled in an era of intense political awareness, particularly as issues like the war in Gaza begin to alienate younger voters from leading presidential candidates?
A Bold Statement at Paris Men’s Fashion Week
A poignant example of fashion’s political engagement occurred during the final show of Paris Men’s Fashion Week. GmbH designers Benjamin Huseby and Serhat Isik transformed their Fall/Winter 2024 presentation into a platform for political activism. Opening with a speech calling for peace and a ceasefire in Palestine, they poignantly expressed their stance, moving some audience members to tears. Their collection, featuring symbols of solidarity like Palestinian keffiyeh-inspired suits and United Nations-themed garments, highlighted the powerful role of fashion in political discourse.
The Tightrope Walk of Branding
In this charged environment, brands are finding innovative ways to engage. Patagonia’s environmental activism and Nike’s “Just Do It” campaign with Colin Kaepernick are prime examples of brands taking a stand. The actions of GmbH at PFW further illustrate how fashion can serve as a voice for global issues, resonating with a politically-conscious audience.
Voices from the Fashion Sphere
The diverse perspectives of fashion critics, political commentators, and consumers enrich the dialogue. Some view fashion as a powerful tool for societal change, while others prefer it to be an escape from political realities. This diversity underscores the multifaceted role of fashion in the political landscape.
Fashion in the Global Lens
European fashion brands have been active in integrating political activism into their work. For instance, London-based Bethany Williams focuses on fighting greenwashing and promoting sustainability. Polish designer Martyna Sowik incorporates nationalist slogans in her designs as commentary on far-right politics. Israeli brand ADISH employs Palestinian women, paying them fair wages and using traditional embroidery, reflecting a cultural bridge in their collections. These examples show how European designers often intertwine fashion with direct political statements and activism, contrasting with the more subtle approaches typically seen in American brands.
Gazing Ahead: The Future of Fashion and Politics
The future of fashion and politics is likely to be shaped significantly by digital innovation and influencer culture. Brands might increasingly use digital platforms for advocacy and align with micro-influencers to promote social change. This approach could lead to more targeted and effective campaigns, as influencers often have a dedicated following and can communicate messages in a relatable way. This evolution suggests a shift from broad-based traditional campaigns to more personalized and direct forms of engagement in the fashion industry.
Crafting the Narrative
To enhance the narrative, vivid descriptions and varied sentence structures can be used. Phrases like “the runway transforms into a canvas of expression” or “fashion becomes a megaphone for the voiceless” can add depth and vibrancy to the writing. Such language not only captivates the reader but also vividly illustrates the powerful role of fashion in political and social discourse.
Call to Action
As we delve into the intricate tapestry of fashion and politics, your voice matters. We invite you to join this vibrant conversation. Share your thoughts: How do you perceive the role of fashion in political and social change? Have you encountered any fashion campaigns or initiatives that resonated with you or sparked a thought? Let’s broaden this dialogue. Your insights are not just welcomed; they are essential to understanding the evolving landscape of fashion in the socio-political arena. Share your views with us and become a part of this ongoing, impactful discussion.
Conclusion: With Eager Eyes on the Fashion World
As the fashion industry watches the unfolding political drama with keen anticipation, it becomes clear that the interplay between fashion and politics will continue to evolve, offering captivating narratives and fresh perspectives.