Star Tribune: To stand out in the dairy aisle, Land O’Lakes is hitting the runway.
…
|
…

At Home with Designers and Tastemakers: Creating Beautiful and Personal Interiors
…
Weisman Art Museum: Kara Walker “annotating” Civil War-era Pictorial History – Minneapolis, MN
Minnesota Vikings to Launch “International Collection”
…
Mpls.St.Paul Magazine: The Minnesota Vikings announced a new, limited-edition collection of outerwear, called the “International Collection.” The launch, which comes on the heels of the recent Vikings game in London, merges signature London streetwear style with classic sportswear silhouettes to create more high-fashion alternatives for traditional fan gear—designed to wear on and off the field.
More than a year in development, the collection is a collaboration between Leah O’Connell and Chelsea Adofo-Mensah (who are married to Vikings coach Kevin O’Connell and general manager Kwesi Adofo-Mensah, respectively), global sports merchandise platform Fanatics, and The Wild Collective, a fashion and lifestyle sportswear brand. The three-piece outerwear line consists of unisex jacket styles.
“The Vikings portfolio of fashion options for fans today is one that already delivers broad options, but we wanted to tailor that London street style vibe to Vikings fans and create pieces that can be worn not only on game day but every day,” says Adofo-Mensah.
The line—comprised of a shearling fur leather jacket, a starter-inspired bomber jacket, and a denim work jacket—embodies a different feel compared to gameday gear typically seen on fans. Instead, subtle, “if you know, you know” nods to the iconic Vikings culture like leather embossed logos, vintage-inspired patches, even an embroidered bird’s eye view of the Vikings field (found on the denim jacket)—done in a versatile and neutral color palette.
“We’re always looking for vintage treasures on Etsy or eBay. The nostalgia of high-end ’80s and ’90s, well-made garments have been a major source of inspiration,” says Adofo-Mensah.
Additionally, the art showcased in the Vikings stadium and facilities also served as guiding forces for the mixed-media designs of the jackets. “Art and fashion in the Twin Cities often get overlooked by the rest of the country,” says O’Connell. “There’s a real craving for high fashion here and we tried to identity a different genre of fanwear beyond the traditional sweatshirts, jerseys, and T-shirts by bringing a high-end fashion approach to the market.”
Adofo-Mensah and O’Connell also note the influence of how players’, WAGs’ (wives and girlfriends), and stakeholders’ style continues garnering more attention and eyeballs now more than ever, with fashion becoming a valuable player in professional football. “There’s been a rising interest and awareness of what everyone is wearing—getting off the plane, leaving the games, etc.” says Adofo-Mensah. “Fashion is shifting and being dictated by the cultural zeitgeist of where we are at now and we wanted to bring that to the Twin Cities and blend that with an international feel because that’s direction the NFL is trending.”
The international collection (starting at $200) is on sale now. Limited units will be available online and in-store at the Vikings Locker Room stores at Eagan Viking Lakes, Mall of America, and U.S. Bank Stadium. shop.vikings.com
…






Land O’Lakes staged a “farmcore-to-table” runway show last month in rural Paris, Wis., as part of an ongoing farmcore ad campaign meant to appeal to younger consumers. (Provided by Land O’Lakes/Land O’Lakes)
…
Star Tribune: To stand out in the dairy aisle, Land O’Lakes is hitting the runway.
…
The national butter brand recently staged a fashion show in Paris, Wis., featuring models in field-worn jackets, jeans and overalls — sourced from the cooperative’s farmers — in an ad campaign meant to “bring the farmcore aesthetic to life,” said Chief Marketing Officer Heather Malenshek.
…
“We have a very loyal customer base, but we also want to reach a younger audience,” she said. “Like everybody, we’re trying to find innovative ways to get people’s attention.”
…
So Arden Hills-based Land O’Lakes is going all-in on farmcore, a social media trend that romanticizes rural life with chic workwear.
…
“We’re having clothing be the star of the show so we can tell the stories of our farmer-owners in different ways,” Malenshek said.
…
Fourth-generation Winona County farmer Becky Clark told the company she donated work gloves “because we do a lot of hard and dirty work with our hands.”
…
Clark wore the gloves when rebuilding her blizzard-battered barn in 2019.
…
“I also thought about what my grandpa would have donated, and I think he would’ve picked his shoes,” she said. “He wore those out so much they had a hole in them, but he just wore a sandwich bag over his socks instead of getting a new pair.”
All the donated items carry tags with short stories about their owners to connect the food to the farmer — a long-running theme in Land O’Lakes advertising.
…
“Farmers are the backbone of our nation, but are not always thought of when you’re buying a pound of butter or a bag of shredded cheese,” Pat Dunneback, group brand director at ad agency Battery, said in a news release.
…
Founded in 1902, the Land O’Lakes has more than 1,000 farmer-owners and last year had $16.8 billion in revenue.
…
Flexible schedules for manufacturing employees are paying off for Land O’Lakes
…
The farmcore campaign launched in September to coincide with Paris Fashion Week, and the results so far are promising, Malenshek said.
…
Land O’Lakes’ “Eat it like you own it” campaign for Land O’Lakes has given a 26% “purchase intent lift” among younger consumers, according to Battery, the agency behind it.
…
Malenshek said it’s hard to stand out “in what is essentially a commodity category” when the biggest differences among direct butter and cheese competitors might be the name on the label or the price.
…

Growing dairy brands like Tillamook have quickly won favor with Gen Z and millennial shoppers, Malenshek said.
…
As the “big guy” in the market, Land O’Lakes needs to keep telling its story to connect with more of those younger consumers, she said.
…
“‘Eat it like you own it’ is helping to tell that story about farmer ownership,” she said. “These younger consumers really do care about brands making some difference in the world.”
…
Punctuated with a subtle “V” logo, Styles’s simple orange Valentino crewneck was a far cry from the opulent Gucci creations he used to wear by Michele (Pearls! Crystals! Ruffles!). A hint of that old whimsical spirit was still present: a ruffled collar peaked out from under the sweater, for a more unexpected touch. Still, with the addition of simple dress slacks and a pair of brown loafers, the overall look marked a new style era for Styles – one that is decidedly grown up and sophisticated. His giant aviators, though, were 100 percent A-list-worthy. You can bet he will be wearing Michele’s Valentino for all his red carpet cameos going forward. If it looks this slick, count us in.
…
…

Harry Styles: Adore You: The Illustrated Biography
…
The Fall Flower Show is now open in the Sunken Garden! – St. Paul, MN
Photo: Caitlin Abrams
…
…
Fashionopolis 2024: It’s hard to believe the 11th edition of Fashionopolis—our annual celebration of small businesses, local talent, local retail, and local fashion and design—is already in the rearview.
This year, we put the pedal to the metal using the automobile as our muse—how car culture intersects with fashion, music, and popular culture. Our editorial team collaborated with more than 30 local stores and fashion designers to dress 22 models in 90-plus looks. Talk about high-octane style!

Berenice coat ($627), from Covered; Lyssé top ($118), from Sweet Ivy; Tom Ford leggings ($121) and Nina bag ($24), both from Opitz Outlet; Mya Lambrecht necklace ($325), from Atelier957

Alice and Olivia coat ($298), from Opitz Outlet; Emanuel Ungaro top ($49), from Fashion Avenue; Rundholz skirt ($383), from Atelier957; necklace (price available upon request), from Gretchen Ventura

Donna Salyers Fabulous Furs coat ($499), from Sweet Ivy; Beulah Style pants ($100), from Generation Bliss; Nonchalant top ($173), from Requisite; necklace (price available upon request), from Gretchen Ventura

Coat ($748), from Mkynzē; Lafayette 148 New York dress ($1,798), from The Showroom by Jessica Hilde; Parkhurst beret ($34), from Fawbush’s

Donna Salyers Fabulous Furs coat ($379), from Sweet Ivy; Beulah Style dress ($160) and BC Bags bag ($98), both from Generation Bliss

Maria Calderara pants ($598), from Atelier957; 1004 Designs top ($148), from The Fitting Room

Layfayette 148 New York blazer ($1,698), from The Showroom by Jessica Hilde; Skies Are Blue top ($82), from Covered; NY 77 Design skirt ($663), from Atelier957

Donna Salyers Fabulous Furs vest ($390), from Sweet Ivy; Emanuel Ungaro bodysuit ($298), from Fashion Avenue; JS Collection skirt ($50), from Encore Boutique; necklace (price available upon request), from Gretchen Ventura

Rosevelvet blazer ($175), from Generation Bliss; Essentiel Antwerp skirt ($118), from Opitz Outlet; Anarcho bag ($58), from Serge and Jane; Jianhui necklace ($184), from Fawbush’s
…

Dries Van Noten coat ($2,595), top ($685), and pants ($760), all from MartinPatrick3; bag (stylist’s own)

Blazer ($398), dress ($298), and bag ($248), all from Kate Spade

Free People coat ($115), from Fashion Avenue; Rosetta Getty blazer ($1,475) and pants ($890), both from MartinPatrick3; Fairchild Baldwin necklace ($395), from Melly

Linda Richards coat ($400), from June; Farm Rio dress ($260), from Serge and Jane; Garland Bags belt ($35) and belt buckle ($85), both from Melly; Face á Face sunglasses (price available upon request), from InVision

Wax London coat ($220) and Theory shirt ($195), both from Jaxen Grey; Kenneth Cole Reaction pants ($40), from Opitz Outlet

MC Oasis dress ($420), from Atelier957; Maria La Rosa bag ($325), from Pumpz; scarf (stylist’s own)

Coat ($1,298), from Mkynzē; Michael Kors Collection dress ($479), from Opitz Outlet; MZ Wallace bag ($118), from Melly

Avec Les Filles coat ($59) and Botkier bag ($89), both from Opitz Outlet; Staud top ($235), from Bumbershute; Marie Oliver skirt ($275), from Sweet Ivy

Oliver Spencer coat ($198), from Opitz Outlet; Theory pants ($195), from Jaxen Grey; Magnolia Pearl T-shirt ($125), from Fawbush’s

Paul Smith suit ($995) and Daniele Fiesoli sweater ($350), both from MartinPatrick3

Vilagallo coat ($455), Emily Shalant top ($575), and Suncoo pants ($178), all from Dugo; Like Dreams bag ($20), from Opitz Outlet

Vilagallo coat ($385) and pants ($195), both from Dugo; Lily Pulitzer top ($148), from Melly; Sylca earrings ($34), from Fawbush’s

J.Crew top ($26), from Encore Boutique; Scotch and Soda pants ($43) and Avec Les Filles coat ($60), both from Opitz Outlet; Robert Marc NYC sunglasses (price available upon request), from InVision; B-Low the Belt belt ($196), from Bluebird Boutique

Paul Smith coat ($995) and pants ($375), and Isaia top ($1,295), all from MartinPatrick3

Nine West dress ($18), from Encore Boutique; Donna Salyers Fabulous Furs coat ($325), from Sweet Ivy; Jérôme Dreyfuss bag ($290), from Pumpz
…

Lafayette 148 New York coat ($1,798), from The Showroom by Jessica Hilde; Alex Perry dress ($709), from Opitz Outlet; Label Jae hat ($168), from Serge and Jane

Lafayette 148 New York top ($698), coat ($1,798), and pants ($898), all from The Showroom by Jessica Hilde; Bijous necklace ($39), from Fawbush’s

Citizens of Humanity coat ($550), from Bluebird Boutique; Traffic People top ($133) and pants ($161), both from Statement Boutique; hat (price available upon request), from Karen Morris Millinery; Susan Horowitz necklace (price available upon request), from The Fitting Room

Alemais dress ($525) and Staud bag ($550), both from Requisite; hat (price available upon request), by Karen Morris Millinery

Mystree coat ($150), from Statement Boutique; Pistola sweater ($168), from Serge and Jane; Dries Van Noten pants ($995), from MartinPatrick3; Spartina 449 bag ($152), from Sweet Ivy

Scott J. Lehmann coat ($290), from The Fitting Room; True Grit top ($115), from Trailmark; Marcelo Burlon pants ($89), from Fashion Avenue

La DoubleJ coat ($1,100) and Vince dress ($565), both from MartinPatrick3; MZ Wallace bag ($118), from Melly

Coat ($498) and dress ($398), both from Kate Spade; vintage bag ($96), from Encore Boutique; Thierry Lasry sunglasses (price available upon request), from InVision; Atelier 1701 earrings ($64), from Fawbush’s

Ralph Lauren blazer ($2,795), top ($895), and pants ($1,095), all from MartinPatrick3

Aether coat ($725), from Of the Lion; Ralph Lauren top ($18), from Fashion Avenue; Alberto pants ($219), from Trailmark

Mackage coat ($1,190) and Akris sweater ($1,390), both from MartinPatrick3; Pistola pants ($168), from Serge and Jane

Alice and Olivia sweater ($595), from Bumbershute; Et Clet dress ($80), from Generation Bliss; bag ($398), from Kate Spade

Hervé Léger dress ($375), from Opitz Outlet; Santi clutch ($188), from Dugo; Vilagallo coat ($455), from Melly

Marcelo Burlon coat ($146), from Fashion Avenue; Rapha shirt ($200), from Of the Lion; Theory pants ($195), from Jaxen Grey

Skies Are Blue coat ($172), from Covered; Alice and Olivia skirt ($238) and Simon Miller bag ($88), both from Opitz Outlet
…

Cotopaxi snow pants ($285) and Smith Optics goggles ($145), both from Hoigaard’s; bodysuit (stylist’s own)

Rick Owens dress ($150), from Opitz Outlet; Stine Goya coat ($465), from Grethen House; Giro goggles ($65), from Hoigaard’s; Mitchie’s Matchings mittens ($109), from Fawbush’s

Dress (price available upon request), from Joynoelle; COB bag ($89), from Trailmark; Diomi coat ($1,895), from Bluebird Boutique

Obermeyer coat ($349) and pants ($249), both from Hoigaard’s, Anthropologie top ($38), from Encore Boutique; Otto hat ($54), from Melly; Maui Jim sunglasses (price available upon request), from InVision; AC Cava bag ($118), from Melly

Beulah Style sweater ($140), from Generation Bliss; Obermeyer pants ($229), from Hoigaard’s; Spartina449 bag ($178), from Sweet Ivy

Christian Wijnants coat ($1,095), from Grethen House; Lilla P. top ($204), from Requisite; AZI pants ($53), from Opitz Outlet; hat ($148), from Mkynzē

Bill Blass coat ($360), from Encore Boutique; Galvan London dress ($343), from Opitz Outlet; Mitchie’s Matchings mittens ($109), from Fawbush’s

Cotopaxi coat ($295) and Anon goggles ($166), both from Hoigaard’s; RD Style vest ($175), from Generation Bliss; Smartwool gloves ($170), from Trailmark; hat (price available upon request), from Karen Morris Millinery

One Teaspoon sweater ($288), from Serge and Jane; Anon goggles ($279), from Hoigaard’s

Top ($498) and bag ($498), both from Kate Spade; Tomaschya cape ($180), from The Fitting Room; Christian Wijnants skirt ($475), from Grethen House

Avec Les Filles coat ($59), from Opitz Outlet; Adidas zip-up ($38), from Encore Boutique; Rethink by Kristen McCoy pants ($225), from The Fitting Room; Tiana New York clutch ($188), from Dugo

AS by DF dress ($387), from June; Lamarque coat ($245), from Evereve; Jianhui necklace ($175), from Atelier957

Sanctuary top ($59), from Evereve; Catherine Doll sweatshirt coat ($254), from Fawbush’s; Alice and Olivia pants ($395), from Bumbershute

Moschino sweatshirt ($85) and Isabel Marant skirt ($250), both from June; Talbots vest ($54), from Fashion Avenue

Sweater (stylist’s own); Scotch and Soda shacket ($278), from Serge and Jane; Alberto jeans ($249), from Trailmark

Lafayette 148 New York coat ($1,698) and pants ($898), both from The Showroom by Jessica Hilde; Melie Bianco bag ($115), from Statement Boutique

Trench coat ($498), from Mkynzē; Coach top ($78), from Fashion Avenue; Bella Dahl pants ($230), from Trailmark

Isabel Marant coat ($835), ASOS dress ($34), and Simon Miller bag ($369), all from Encore Boutique

Dolce and Gabbana coat ($998) and John Paul Gaultier top ($169), both from Fashion Avenue; Theory pants ($225), from Jaxen Grey

Coach coat ($150), from Fashion Avenue; Nonchalant top ($173), from Requisite; Self-Portrait skirt ($100), from June; AC Cava clutch ($118), from Melly

Moonlight top ($126), from Fawbush’s; Mara Hoffman pants ($65), from Fashion Avenue; Rains bag ($95), from Requisite; Rundholz earrings ($338), from Atelier957

Bryn Walker vest ($176) and Planet top ($212), both from Fawbush’s; Etcetera dress ($50), from Encore Boutique; Think Rolyn bag ($98), from Evereve

Clara Sunwoo coat ($299), from Statement Boutique; Urban Outfitters top ($28), from Encore Boutique; Riley pants ($55), from Fashion Avenue

Blazer (stylist’s own); Alice and Olivia dress ($198) and Kurt Geiger bag ($75), both from Fashion Avenue
…

look created by Ramadhan Designs

look created by Ramadhan Designs

look created by Hi Hi Creative

created by Hi Hi Creative

created by Hi Hi Creative

gown created by Joynoelle
8 of 9

created by Joynoelle

gown by Joynoelle

Miu Miu jacket ($410), from Encore Boutique; Scotch and Soda top ($58), from Serge and Jane; Lanvin skirt ($695), from June; Sally Bass necklace ($688), from Atelier957

Etro jacket ($1,490), Fray shirt ($595), and Marco Pescarolo pants ($595), all from MartinPatrick3

Rundholz coat ($898) and Sally Bass earrings ($425), both from Atelier957; Danielle Everine dress ($255), from The Fitting Room; Staud bag ($360), from Requisite

Vintage cape ($40), from Encore Boutique; Staud dress ($695), from Requisite; Cuoieria Fiorentina clutch ($223), from Dugo

Vilagallo blazer ($560), from Dugo; Veronica Beard turtleneck ($75), from June; Iro skirt ($335), from Bumbershute

Marcelo Burlon coat ($198), from Fashion Avenue; Rapha windbreaker ($120), from Of the Lion; NY 77 Design pants ($373), from Atelier957

Vintage vest ($273), from Encore Boutique; Essentiel Antwerp top ($150), from Bumbershute; Simkhai pants ($495), from MartinPatrick3

Mable trench coat ($130) and Rosevelvet dress ($95), both from Generation Bliss

River Island coat ($62) and vintage bag ($72), both from Encore Boutique; Joseph Ribkoff dress ($288), from Statement Boutique

Dries Van Noten cape ($1,190) and La DoubleJ dress ($890), both from MartinPatrick3; necklace (stylist’s own)

ALC coat ($995), from Bumbershute; Traffic People dress ($138), from Statement Boutique; Tiana New York clutch ($210), from Dugo

House of Harlow 1960 cardigan ($78), from Encore Boutique; Berenice turtleneck ($160), from Covered; L’Agence pants ($350), from Bumbershute; Maria La Rosa bag ($483), from Pumpz

Mkynzē coat ($324), from Bluebird Boutique; Joseph Ribkoff dress ($223), from Statement Boutique

L’Agence coat ($650), from Bumbershute; Traffic People top ($94) and skirt ($158), both from Statement Boutique

Donna Morgan dress ($41), from Opitz Outlet; BC Bags bag ($105), from Generation Bliss

Max Mara coat ($747) and Lafayette 148 New York top ($68), both from Opitz Outlet; Silk Box pants ($98) and vintage feather necklace ($105), both from Encore Boutique
17 of 19

Skies Are Blue sweater ($24), Missoni sweater ($280), and Chico’s pants ($28), all from Encore Boutique; Atelier 1701 necklace ($119), from Fawbush’s

L’Agence blazer ($625), from Requisite; Anthropologie top ($22), from Fashion Avenue; Rundholz skirt ($338), from Atelier957; Maria La Rosa bag ($429), from Pumpz

Ramy Brook blazer ($398) and BCBG bag ($38), both from Fashion Avenue; Tadashi Shoji dress ($88), from Encore Boutique
Fashion Week Minnesota’s marquee event, “Creative Renaissance,” at the Minneapolis Institute of Art, celebrates the vibrant surge of creativity flourishing across Minnesota. Unlike traditional runway shows, Creative Renaissance will feature community luminaries from across various industries—celebrity chefs, professional athletes, political figures, and more—who are actively shaping culture and creativity in Minnesota. This unique approach turns the spotlight on those who inspire and lead, making Creative Renaissance a true celebration of community. Through a fusion of fashion, art, and culture, the finale showcases how collaboration and shared creativity can spark groundbreaking ideas, fostering a spirit of inclusion and progress as Minnesota’s creative landscape continues to evolve.
…