The two brands will expand on their ongoing partnership and launch a new line of home and lifestyle products.
“We’re thrilled to be introducing our one-of-a-kind home collection with Target,” says Karyn Hillman, chief product officer for Levi’s, in a press release. “We immediately connected on our mutual passion for purposeful and timeless design, with sustainability and quality at the core of everything we do. We dialed up the best elements of our two iconic brands and discovered fresh new ways to create truly unique products to be enjoyed for years to come.”
Levi’s for Target will include over 100 products, predominantly made up of home goods—tablewares, quilts, pillows, and more—with a small assortment of apparel for men, women and children (including sleepwear and the iconic Levi’s denim trucker jacket) and clothing and accessories for fur babies. Prices will range from $3-$150, with most items retailing for under $35.
“Strategic partnerships have long been a key part of Target’s success, allowing us to offer our guests the very best national brands alongside our incredible assortment of owned brands,” says Jill Sando, chief merchandising officer for Target in a press release. “Through this partnership, we’re able to offer a collection of items guests can’t find anywhere else, with pieces that exemplify the values and design prowess of both the Target and Levi’s brands.”
The collection will be available online and in over 140 stores (with plans to hit 500 by next Fall) began late February. target.com