Golden Magazine: The Rise of a Blogger

Nov 7, 2021 | style/mode

The Rise of a Blogger

Danielle Bernstein, successful fashion and lifestyle blogger, CEO of WeWoreWhat brand, and NY Times best-selling author of This is Not A Fashion Story, has become one of the largest names in the fashion industry in her early twenties. Bernstein developed her blog after transferring from University of Wisconsin-Madison to the Fashion Institute of Technology during her sophomore year of college (Forbes). She was inspired by the street style of her classmates and decided to photograph them and document the clothing pieces on her blog. About a year later, Bernstein began to profit off of her website and brands reached out to her to promote their products. As she began to monetize from the blog, she signed with a modeling agency and her agent, Jennifer Powell, helped her in creating her business WeWoreWhat.

Link to Blog:

Launching WeWoreWhat

Through the success of Bernstein’s blog, she was able to create and design her WeWoreWhat clothing line. Her clothing line currently consists of fall fashion items such as knit sweaters, flannel shirts, a collection of denim print, matching sets, and more. Her unique clothing line also contains cowhide print swimsuits, bras, and pants.

This is Not A Fashion Story

Published in 2020, Bernstein released her autobiography exposing stories about her childhood and teenage years, experiences in her dating life, and even the development of her blog and the success of her companies. Bernstein shares that she was under pressure to succeed with her blog after dropping out of FIT to pursue her dreams. She includes her story of how she made her way in the fashion industry, and gives readers a few tips to get started. Bernstein started as a young Long Island girl with a dream, and turned her passions into a full-blown career.

Photo: AmazonLink to Shop:

Photo: Amazon

Link to Shop: This is Not a Fashion Story

Written By Alyssa Wagner


Golden is a digital media strategy founded at the University of Minnesota, Twin Cities – run by students, for everyone. Golden embraces the power of getting dressed, celebrates the individual, and strives to break the boundaries of typical fashion, beauty, and lifestyle content. We feature an online magazine, blog, and social media presence on several platforms.




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