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The Rise of a Blogger
Danielle Bernstein, successful fashion and lifestyle blogger, CEO of WeWoreWhat brand, and NY Times best-selling author of This is Not A Fashion Story, has become one of the largest names in the fashion industry in her early twenties. Bernstein developed her blog after transferring from University of Wisconsin-Madison to the Fashion Institute of Technology during her sophomore year of college (Forbes). She was inspired by the street style of her classmates and decided to photograph them and document the clothing pieces on her blog. About a year later, Bernstein began to profit off of her website and brands reached out to her to promote their products. As she began to monetize from the blog, she signed with a modeling agency and her agent, Jennifer Powell, helped her in creating her business WeWoreWhat.
Link to Blog: WeWoreWhat.com
Launching WeWoreWhat
Through the success of Bernstein’s blog, she was able to create and design her WeWoreWhat clothing line. Her clothing line currently consists of fall fashion items such as knit sweaters, flannel shirts, a collection of denim print, matching sets, and more. Her unique clothing line also contains cowhide print swimsuits, bras, and pants.
This is Not A Fashion Story
Published in 2020, Bernstein released her autobiography exposing stories about her childhood and teenage years, experiences in her dating life, and even the development of her blog and the success of her companies. Bernstein shares that she was under pressure to succeed with her blog after dropping out of FIT to pursue her dreams. She includes her story of how she made her way in the fashion industry, and gives readers a few tips to get started. Bernstein started as a young Long Island girl with a dream, and turned her passions into a full-blown career.
