Faribault Mill Cuts Prices on Blankets

Apr 6, 2025 | shop/share

A Faribault Mill loom

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Prices are being reduced by as much as $100 per unit, which the 160-year-old manufacturer attributed to optimizing its process.

Amid tariffs and wild swings in the stock market, iconic Minnesota manufacturer Faribault Mill made a bold statement Wednesday, announcing permanent price reductions of as much as $100 on many of its most popular blanket styles.

The textile mill, which dates back to 1865, is one of the last vertically integrated plants of its kind to turn raw wool into blankets using mix of equipment both new and a century old. Many of its large wool or cotton blankets retail for upwards of $400.

Faribault Mill president and CEO Ross Widomoyer said in a statement that the move to lower prices is made possible through factory optimization: new equipment that increases productivity, streamlined production processes, waste reduction, and smart sourcing of American-made materials. He added that Faribault Mill—which shut down for a time before being resurrected by new owners in 2011 and rebranded as upscale American heritage—has seen “record sales growth” in recent years.

“We have worked extremely hard the past three years to be able to realize these efficiencies, ultimately lowering production costs,” Widomoyer said. “To lower our prices is a testament to the hard work of our team to optimize the way we do business.”

Faribault’s cotton blankets that sold for $245 to $345 will be reduced by $100 per unit. Many wool blankets in a similar price range will be reduced by $50. The reductions include many of Faribault’s popular classics like its plaid wool and “Penobscot” herringbone. The price reductions are already reflected on the Faribault Mill website.

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By Allison Kaplan

Allison Kaplan is editor-in-chief of Twin Cities Business.

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