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Over the past decade, the clean corner of the beauty industry has gone through a major evolution.
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BEAUTY: Now, shopping sustainable, nontoxic, and organic skincare, makeup, and hair products isn’t just a conscientious choice—you’re putting your money into a thriving, profitable market. Some brands make sustainability their central mission, while others recognize that a reduced carbon footprint and ethically sourced ingredients are a recipe for success, both for the planet and for their bottom line.
The shift has occurred worldwide—in fact, France’s AGEC law is aiming to eliminate single-use plastic packaging by 2040, with interim goals to reduce plastic waste and improve recycling efforts. It’s been refreshing to see brands focusing on creating effective formulations that are good for you and the environment, and taking out the guesswork of shopping clean beauty. Justine Kahn, the founder of clean beauty brand Botnia, agrees: “Quite honestly, I believe it’s the consumer’s job to consume, and it’s the business’s job to produce a product that is safe to consume and works within the recycling system we currently use,” she says. There’s also Pact, a packaging collection program executive directed by Carly Snyder and founded by MOB and Credo Beauty. The initiative helps consumers return their empty beauty packaging to collection bins at retailers like Ulta and Sephora, where it’s then responsibly processed for recycling or reuse, diverted from landfills.
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Those are just a few steps you can take to make your beauty routine a little cleaner. Below, we’ve handpicked the standout clean beauty products and brands we love. We raise our spirulina kale glasses to you and yours this Earth Day!
