7 Beauty Trends Poised to Take Over 2025

7 Beauty Trends Poised to Take Over 2025

Beauty: If your post-New Year social media feed looks anything like ours, you’ve survived the annual “ins and outs” Instagram story posts. Alongside fashion’s ever-shifting trend culture, beauty industry experts and tastemakers are also eagerly anticipating 2025’s hottest makeupskin-care and hair-care trends.

Back in 2024, Gen Alpha burst onto the skin-care scene as the generation’s oldest members entered their tween years; savory tomato-scented fragrances had a moment; and cherry-red hues dominated every corner of our routines (see: cherry-cola hair, black cherry lips and burgundy blushes). We also saw a rise in beauty brands reaching across the aisle to collaborate with indie fashion labels, major celebrities expanding their beauty empires (Fenty HairCécred and Orebella, to name a few) and the skin-care industry embracing of-the-moment ingredients like exosomesectoin and hypochlorous acid.

To prepare for this year, we consulted the most plugged-in beauty experts for their predictions on 2025’s buzziest trends, from growing interest in scalp care to a new self-care trend evolving out of the “anti-wellness” phenomenon.

Skin-first Cosmetics

Photo: Courtesy of Kosas

Though two-in-one products may conjure images of shampoo-and-conditioner fusions, makeup and skin-care hybrids are the elevated overachievers poised to dominate beauty lovers’ routines in 2025.

Nyakio Grieco, co-founder of inclusive beauty retailer Thirteen Lune and founder of beauty brand Relevant, singles out skin-first cosmetics (aka “cosmetics that are infused with skin-care benefits”) as one of this year’s defining beauty trends. Grieco tells Fashionista that she foresees the continued rise of “clean cosmetics that are long-wearing and buildable, but really speak to the idea that everything has to come from a great canvas of skin.”

Embodying the best of both the makeup and skin-care worlds, these buzzy multitaskers take many different forms, including serum-infused color correctors (Kosas’ Revealer Extra Bright Serum Powered Color Corrector, above), SPF-spiked skin tints (Ciele’s Tint & Protect SPF 50+ Tinted Serum), exfoliating lip balms (Eadem’s Le Chouchou Lip Softening Balm) and niacinamide-packed blushes (Caliray’s Blurry Blush).

Therapeutic Laziness

As Gen Zers pare down their skin-care routines from the once-trendy 10-steps to a simplified, necessities-only ritual, self-care is also entering its easygoing era with “Therapeutic Laziness” on the horizon. We’ve got some good news for fans of “bed rotting” (i.e. lounging in bed for extended periods of time): Self-care is taking the “Sleeping Beauty” route in 2025 as resting and remaining delightfully unproductive edges into the mainstream.

“The antidote to rising levels of burnout and anxiety, ‘Therapeutic Laziness’ offers a guilt-free retreat where therapeutic rest meets beauty,” Clare Varga, director of beauty at trend forecasting agency WGSN, says. “Our beds will become wellness zones and self-care sanctuaries. Think ‘treat-while-you-laze’ products that enhance skin and hair health while you unwind, or sensorial bedding imbued with nourishing ingredients and scents that bridge the gap between skin care and sleep.”

Varga also predicts a growing interest in “sleep tourism,” with hotels and retreats offering “sleep-enhancing amenities” like AI smart beds. Equinox Hotel in New York City offers “The Art + Science of Sleep” program, which includes a two-night stay in a room optimized for sleep and a lineup of restorative sleep-boosting amenities such as a Spa Wave Table, cryotherapy as well as hot and cold plunges. Los Angeles’ Hotel Figueroa — better known as The Fig — also provides a “Slumber in Style” package, equipped with an Osea Malibu Sleep kit including vagus nerve oil, bath oil and pillow mist for a relaxing experience. Needless to say, we’ll keep our eye masks and white-noise machines close by this year.

A Continued Obsession With Blush

Photo: Courtesy of Colourpop

On the heels of 2024’s many blush trends — boyfriend blush, beige blush and sunset blush, for example — the beauty pendulum may seem primed to swing the other way (flashes of rouge-less beats circa 2010s come to mind), but we’re not giving up our beloved rosy cheeks for 2025.

As Launchmetrics‘ Chief Marketing Officer Alison Bringé notes, blush was “the hero product of 2024” and the data and insights company saw an 8% average media impact value (MIV) growth for blush product mentions last year, thus laying the groundwork for another blush-centric makeup year. Beautyblender founder and CEO Rea Ann Silva concurs: “I don’t think blush is going anywhere,” she says. “I think blush is a part of the color story. I think application, placement of blush might become more focused.”

Silva’s trendy application prediction? She’s anticipating higher blush placement under the eye — think: “you just ran three miles and you’re blushing.” Far more chill than actually running three miles.

Skin-Care-Level Body Care

Photo: Courtesy of Nécessaire

So often we leave all the high-quality ingredients on our face while neglecting the rest of our body. That’s about to change for 2025: Body-care products formulated with skin-care-level ingredients are delivering the head-to-toe hydration and attention our bodies deserve.

Grieco agrees that the growing revelation that body care is skin care is here to stay. “[Body care is] not an afterthought, and I think that’s why we’re still seeing this uptick of amazing brands,” Grieco says. “I’m obsessed right now with Desi Perkins. It’s called [Dezi Skin] Body Gloss, we carry it in-store, [it’s] super hydrating, but also gives you that glass skin look for the body, not just the face. I think there’s going to be a huge uptick in body care, and it makes me really excited because I started my career in body care, and I’m looking forward to innovating more, not only for Relevant but bringing more premium body care into the Thirteen Lune platform.”

Along with Dezi Skin’s Body Gloss, other brands embracing leveled-up body care include Nécessaire (a vitamin C and enzyme-packed body wash), Soft Services (an exfoliating body bar with mineral microcrystals, glycerin and shea butter) and Goldfaden MD (a retinol-boosted hand cream).

The Season of Scalp Care

Photo: Launchmetrics Spotlight

Just as body care is finally getting the skin-care treatment in 2025, another underrepresented market is also entering the spotlight: scalp care. Sure, it’s hard to ignore pesky dandruff or perpetually oily roots, but many of us treat scalp-related issues as hair problems, not skin ones.

GlossGenius, a software and technology company for salons and spas, crowned scalp treatments as its top 2025 trend prediction in its 2024 Glossed end-of-the-year report on the biggest beauty and wellness trends. “A really interesting insight I find, and has piqued my interest personally, is scalp care, treating the scalp like your face or your hair with that same level of attention to health and wellness,” GlossGenius Director of Brand Marketing Amanda Giddon says. “I think we often overlook the scalp as skin and skin care.”

From its survey of thousands of beauty and wellness professionals, GlossGenius found that scalp detox increased 88% year-over-year and scalp facials increased 67% in 2024. Grieco also anticipates scalp care will have a moment in 2025, thanks to rising interest in “total skin care from head to toe” that emerged post-Covid where many people had to become their own estheticians and hair stylists. Within the burgeoning scalp-care space, there’s plenty of products quelling irritation, including The Rootist’s Pre-Shampoo Scalp Clarifying RinseJupiter’s Renewing Scalp MoisturizerSeen’s Restore Scalp Serum and Act + Acre’s Daily Hydro Scalp Serum.

AI Skin-Care Innovations

Last year, Gen Zers increasingly enlisted artificial intelligence (AI) tools like ChatGPT to generate personalized skin-care routines, rather than booking dermatologist appointments, which signaled a unique opportunity for beauty brands looking to utilize the new technology. Some major players in the skin-care space such as CetaphilLa Roche-Posay and Clinique already use AI for skin analysis and product recommendations, but Grieco sees AI-backed skin care only expanding as it offers opportunities for growth and greater product efficacy.

“Understanding the microbiome and the skin barrier and the technology and research that can happen through AI and be generated through AI, that can then inform innovation, is a game changer from a clinical standpoint and an efficacy standpoint,” Grieco says. “I find it really, really interesting as long as these brands are coming to market with a true, authentic reason for being, I think it can only enhance a lot of the efficacy of the products on the marketplace.”

Vibrant, Ethereal Eye Makeup

Photo: Launchmetrics Spotlight

Although Pantone declared Mocha Mousse 2025’s official shade, the soft chocolate-y brown hue won’t be the only color dominating our makeup looks. “Especially for spring and summer, we’re going to see a return to color,” Silva says of 2025’s eye-makeup trends, citing an upcoming resurgence of peach, pink and tangerine shades in contrast to the previous year’s darker, dramatic hues.

Please note: Occasionally, we use affiliate links on our site. In no way does this affect our editorial decision-making.

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ICYMI: The Ice Palace returns in a new Central Park location for a bigger and better experience! – Delano, MN

 

Le Labo Lands in North Loop – Minneapolis, MN

Le Labo Lands in North Loop – Minneapolis, MN

Le labo Fragrances

The luxury fragrance brand comes to Minneapolis.

Houston White Means Business – Minneapolis, MN

Houston White Means Business – Minneapolis, MN

Photographs by Roy Son

The dynamic North Minneapolis entrepreneur is creating a new blueprint for building wealth and community.

It’s 10 a.m. on an August Wednesday, and Houston White’s leadership team is gathering at his North Minneapolis barbershop. Wearing T-shirts and sneakers, they sit in burgundy-cushioned barber chairs. No one’s getting a haircut.

White stopped barbering as his plate of entrepreneurial ventures filled up over the past couple of years: Target clothing line, hair and skin care brand, packaged coffee, a café, a liquor partnership, real estate, community events, and, launching this fall, a nonprofit.

But White is in no hurry to convert the barbershop into extra seating for his Get Down Coffee Co. café next door or a traditional meeting room. He relishes the opportunity to climb into one of those heavyweight chairs, which tilt ever so slightly as you sit back. The barbershop is White’s boardroom. Actually, he expounds, it’s the original boardroom—a sacred space, particularly among Black men, to swap stories, make connections, and lean into community.

Organizations like St. Catherine University are equipping workers with the tools to climb the career ladder while infusing their companies with cutting-edge expertise.

White speaks quietly, intentionally, like someone who knows everyone is listening. He mixes hip-hop references with history lessons. And he points out that barbering was one of the first opportunities for Black men in America to become entrepreneurs—an avenue for independence, creativity, and community building, three things that define White’s novel approach to scaling his empire.

“Most of the creatives I knew growing up were broke,” he says. “They couldn’t put a business model around it. I’m a guy who’s always interested in the X’s and O’s and how to multiply. Without a degree, without conforming, without equity investors. I’m building a successful identity and business that has the hearts and minds of the country, that emanated from this block.”

If that sounds assertive, that’s no mistake. White isn’t starting with the celebrity or fortune that being an athlete or a rap star would provide, but he moves with the confidence and style of a Kobe or Jay-Z (a couple of his favorite role models). He is determined to show the world that a kid with Mississippi roots, who grew up in North Minneapolis, can turn his creative energy and community pride into a lucrative business, without compromising.

He’s won over his neighbors. Now companies are lining up to partner with him, from locals like Dogwood Coffee and Brother Justus Whiskey to giants including Target, 3M, Best Buy, United Properties, and U.S. Bancorp.

“This isn’t charity,” says U.S. Bank chief diversity officer Greg Cunningham, one of White’s earliest supporters and staunchest allies. “This is what community revitalization looks like. It’s about helping entrepreneurs scale and create jobs. There are Houston Whites all around this country, and what you have to do is go into these communities and actually listen to really understand what they want.”


“I bring a perspective that influences design, that touches people in a way that’s unique, and that makes registers ring.”

—Houston White


The Turning Point

The Houston White barbershop at 44th and Humboldt Avenue North represents the epicenter of a neighborhood that White successfully rebranded Camdentown. The name is emblazoned on bright orange, yellow, and blue flags that hang along the sidewalk. The Camdentown Marketplace draws vintage shoppers and art seekers and doughnut lovers some summer weekends.

Six years ago, Camdentown was an idea: White’s vision of a Black-led middle-class neighborhood, a cultural haven he felt the Twin Cities was sorely lacking—where young professionals would want to live, Black entrepreneurs would choose to build, and people of all colors and ages could gather for what White describes as “Black culture, Black excellence, and Black joy that everyone would be welcome to vibe with and thrive in.”

White got the opportunity to show his blueprints to Target CEO Brian Cornell on a Feb. 19, 2020 visit to the shop orchestrated by Caroline Wanga, then Target chief of culture, who was concerned that the company couldn’t hold on to Black talent in Minneapolis—not because of the work, but because they couldn’t find their place in the community. Less than a month later, the pandemic shuttered White’s shop; then in May, he found himself bracing for the worst, as protests and rioting swept through the city following the murder of George Floyd in South Minneapolis. This sequence of events was evidence of “the brokenness in the world,” White wrote in his 2023 book, Culturemaking: When Creative Entrepreneurship and Community Building Collide. And so he got louder, bolder.

For years, White had designed apparel that he sold at his shop—T-shirts imprinted with “Black Excellence” and “BE the Change.” Target reached out during those tumultuous months and asked White to create clothing that would celebrate the reopening of its Lake Street store, which sustained damage in the riots. He designed “Black Excellence” hoodies and T-shirts for Target, and they sold out. JC Penney came calling, and he did a collection for them too. It was a time when businesses felt compelled to get involved in equity work, and White strode through every open door.

A lot of people called White, who makes uncomfortable conversations easier and prides himself on his diverse group of friends. Dan Anderson, founder and owner of Dogwood Coffee in Minneapolis, wanted to do something, and as a white man, he sought White’s guidance. White considered Anderson his “coffee mentor” and served Dogwood at his shop. He told Anderson: “Don’t give a donation; do something that sustains.” By the end of 18 holes of golf, they had a plan for the Get Down Coffee Co., an independent brand, initially roasted by Dogwood and now manufactured in a space adjacent to Dogwood, where the two teams can learn from each other.

The Get Down Coffee Co. debuted its first two blends online in 2020 the day after Thanksgiving, which White dubbed “Black Coffee Friday.” Target quickly picked it up in select stores. Then White reconfigured his barbershop/retail space to create a coffeehouse, which opened a year later in November 2021. It was particularly chilly that opening day, but a line wrapped around the corner.

The following spring, White broke ground on an apartment building adjacent to his coffeehouse and barbershop. Real estate development and design was a sweet spot for White, who grew up spending summers in Mississippi on jobsites with his dad and uncles, hanging drywall and painting. With money from barbering, he bought and remodeled a home of his own in Minneapolis when he was in his early 20s, which prompted requests from friends and neighbors and led to a residential development business that boomed right up until the market crash of 2008. That’s when White, who had been building large suburban homes and living in one himself, decided to move back to “the hood” and pour what he had left into the building at 44th and Humboldt, which became his barbershop and a space for other creative pursuits like clothing design.

Fast-forward to 2020: White had plans for what he described as “culturally relevant” apartments, painted in the colors of African spices and equipped with technology for the modern professional. U.S. Bank wrote him the first check, a grant from the bank’s foundation. Today, the bank describes its relationship with White as a business investment. The U.S. Bank logo is featured on the front of Camdentown Flats. “That wasn’t something we asked for,” Cunningham says. “Houston wanted to make sure the neighborhood saw that U.S. Bank was seeing community differently.”

The prominent logo symbolizes what White calls “culture plus capacity.” And that insight was one of several from listening sessions with entrepreneurs that became the foundation for U.S. Bank’s Business Access Advisor program, which launched in 2021 with a focus on helping entrepreneurs in underserved communities gain access to capital. Today, 17 access advisors around the country work to find and support founders like White.

“You have to have a desire to think differently, and you have to be willing to place some bets on people,” Cunningham advises other organizations. “It may not always pencil out at first blush, but when you think about bringing the needs of community together alongside the needs of business, then you understand what someone like Houston is bringing to your organization—a deep understanding of culture, trends, consumer behavior, and all of these insights that inform every other aspect of your business.”

When U.S. Bancorp acquired MUFG Union Bank in 2022, bolstering its West Coast footprint, Cunningham’s colleagues asked him what the bank’s DEI approach should be in California.

“I said, ‘I don’t have a DEI strategy for California. I have a growth strategy for California,’” Cunningham recounts, emphasizing that more than 60% of California residents identify as Latino, Asian American, Black, or multiracial. “We’re going to hire some access advisors who understand and can engage with the Hispanic community, we’re going to have bilingual team members in our branches, and we’re going to do it because that’s who the consumer is and where the growth in the marketplace is coming from.”

White crafted other creative partnerships to get Camdentown Flats off the ground: United Properties served as development partner, 3M provided consulting, Best Buy equipped each unit with appliances and TVs, and Blu Dot supplied furniture for the adjacent café.

“People, place, and product,” White says.

Now, his sights are set across the street, where he’s purchased a home he plans to tear down and build the “brownstone of the future.” White also owns the parcel to the west of Get Down Coffee, where he plans to break ground by spring on a three-story building that will house a street-level pizzeria with offices above for a mortgage business and Houston White Enterprises. Because some of his meetings are getting too big for the barbershop.


The Houston White Enterprises Portfolio

Houston White x Target clothing collection

FRESH by Houston White skin care

The Get Down Coffee Co. packaged beans and ground coffee

The Get Down Coffee Co. café at 44th and Humboldt Avenue North, Minneapolis

Camdentown Flats apartment building at 1500 North 44th Avenue, Minneapolis

Camdentown office building and townhouse, under development

Black Cashmere limited-edition liquor partnership with Brother Justus Whiskey Co.

Culturemaking, White’s first book, sold exclusively through Target

Mixtape Strategy, a nonprofit dedicated to supporting entrepreneurs and Camdentown


Men’s (and Women’s) Wear

White keeps a photo in the barbershop of a proud moment from his years at North High: winning “best dressed.” When it came to designing his fall collection for Target, he took inspiration from his school days. Houston White for Target exudes preppy meets urban; it’s relaxed but polished, including gender-neutral pieces like fleece pullovers and overalls that Target shows styled on women as well as men. There are plaid blazers, corduroy button-downs, joggers with trouser details that pair with a bomber jacket for what White describes as the modern suit. “Every single piece is inspired by something that I used to have, want to have, and would wear,” White says.

The collection is now available at 600 Target stores nationwide and online. This is White’s largest, most comprehensive menswear collection for the Minneapolis-based retailer to date, and White is proud that it’s part of an ongoing relationship—not a one-off.

“This is my best and highest use to any capacity partner,” White says. “I bring a perspective that influences design, that touches people in a way that’s unique, and that makes registers ring.”

Target paired White with an external design team to bring his vision to life. “They set me up a lot like Louis Vuitton set up Pharrell—to be a creative visionary.” He says his current contract calls for four collections per year. Target also sells White’s Get Down Coffee and his personal care line, FRESH, which features pomade for curly hair.

“Houston White is a pillar of the Minneapolis community and a pioneer in his field, which is why we’re so proud of Target’s partnership with him. Houston is passionate about helping people express themselves, and we’ve seen that resonate with guests in a big way,” says Jill Sando, Target’s executive vice president and chief merchandising officer of apparel and accessories, home, and hardlines. “I’ve loved seeing our relationship with Houston evolve, and I’m excited about all of the potential in front of us.”

Houston White
Houston White looks out at Camdentown from 44th and Humboldt, home to his barbershop and The Get Down Coffee café.

The Modern C-Suite

Houston White Enterprises runs with a fractional C-suite. White has assembled a team of free agents like himself. Almost all of the key players were barbershop clients who turned into friends and collaborators.

Ron Richard was working as a commercial banker when he first got his hair cut by White. As a Black man, Richard says he was feeling alone in his industry and in Minneapolis. “I kept showing up, building a friendship. It’s what my soul had been needing.”

White called Richard, whom he affectionately refers to as “Ron the banker” when he needed a bank loan to expand the coffee shop. That led to Richard advising White on other projects. Soon, Richard decided to start his own financial consulting company. So far, he has a client list of one; White’s numerous verticals are taking up all his time.

Sam Soulek was a group creative director at Minneapolis ad agency Colle McVoy when he first heard White speak at a local CreativeMornings event about five years ago. “He had heart and passion, and I knew he was going to make it happen.” Soon after, Soulek made a point to visit White at the barbershop, and he says he was welcomed in. They got to know each other, and four months ago, ready to “do work that felt more personally meaningful,” Soulek left the agency to go out on his own. So far, like Richard, White is his only client, and Soulek says focusing on White’s brand strategy, design, and social media is easily a full-time job.

“He cares so deeply; he’s a creative person first and foremost,” Soulek says. “He’ll send inspiration photos, songs. He’s not micromanaging—just having fun and bringing his best to the table.”

The only way to deliver successfully on his many verticals is to compartmentalize, White says. Mondays are flexible, and priorities depend on deadlines. Tuesdays White spends at the Get Down Coffee roastery in Northeast Minneapolis, which is connected to Dogwood, tending to all things coffee, from sampling new brews to planning newsletters and sales expansion. Thursday is all about the money—White typically spends the day with Ron the banker going over budgets and resources. Friday, White puts on his creative director hat to work on Target designs and marketing for all of his projects.

That leaves Wednesday, which White has dubbed his GSD day, as in “Get s–t done.” The core team gathers at the barbershop, or in a living room-style meeting space at Camdentown Flats. The group includes Richard and Soulek as well as Tim Sullivan, a partner at Minneapolis law firm Somermeyer Sullivan, and independent consultant/executive advisor Lauren Mehler Pradhan, whom White has dubbed “the producer.” Most weeks they’ll spend hours setting priorities and pushing projects forward.

“What immediately captured me about Houston is how quickly things go from aspirational to actionable,” says Marquis Tapplin, an associate in the finance practice group at Taft, another Minneapolis law firm that is supporting some of White’s initiatives. “Houston is showing us the limits of what we’re capable of doing on our own, while also showing us the benefit of partners.”


Houston White By the Numbers

25 jobs created

15+ corporate, government, philanthropic partners

10 community events in 2024 that brought thousands of people to Camdentown

23% year-over-year revenue growth


The Giveback

Also launching this fall: Houston White’s Mixtape Strategy, a nonprofit arm of his enterprise, which will make official the work White has already been doing organically to lift up and inspire other entrepreneurs and the Camdentown neighborhood. Five percent of profits from Houston White Enterprises will go to the nonprofit. It allows White to parlay all he knows about entrepreneurship and partnering into building his program—and create some guardrails.

“A disproportionate number of Black entrepreneurs end up having to carry their whole community forward. It’s part of the burden of being Black,” White says. “You almost feel guilty about getting opportunity when the people you grew up with can barely pay rent.”

It’s the sort of candid comment that could make a Minnesotan uncomfortable, but White wants to talk about it.

“A state like this requires a Black man to assimilate,” he says, describing his evolution in relation to the 1990s sitcom The Fresh Prince of Bel-Air. Will Smith played the Fresh Prince, a poor, streetwise kid from the rough side of Philadelphia who is sent to live with his wealthy aunt and uncle. Carlton, played by Alfonso Ribeiro, was his preppy, uptight (read “fully assimilated”) cousin.

“I thought I had to be Carlton, but I can run laps around MBAs,” White says. “I finally realized I’m the Fresh Prince, with Carlton smarts and connections. I’m Black as hell. And I’m trying to build a billion-dollar business.”

Women’s Winter Style Report: 7 Trends to Try Now

Women’s Winter Style Report: 7 Trends to Try Now

 Gone are the days of pandemic-era sweats or opting for drab designs in unflattering silhouettes. ‘Tis the season to turn out, and we’re looking our best thanks to the sage advice of three Scouted experts who are sharing their women’s winter style report. It’s time to let’s conquer the cold in style.

Shine with metallics

Loeffler Randall Billie Flap Shoulder Bag from FEBE Clothing
Loeffler Randall Billie Flap Shoulder Bag from FEBE Clothing

Metallics always flit in and out of fashion, but Sydney Price, creative director of FEBE Clothing in Metairie, Louisiana, confirms they are back in a major way. “We love incorporating one or more metallic pieces as a way to playfully engage with this cutting-edge trend,” Price says. Whether rocking a sexy silver boothandbag, or sweater, you can’t go wrong with this festive and funky trend.


Navy as a neutral

Gigi Sweater from Eleanor, Women’s Winter Style


Gigi Sweater from Eleanor

Move over black; navy has become the color of the season. Chelsea Sarver, owner of Eleanor, in Louisville, Colorado, explains this classic color is the season’s new neutral. “We are loving incorporating it into wardrobes with sweatersbottomsaccessories, and outerwear,” she says. Investing in a few beautiful navy pieces now will pay dividends down the road, as this “trending” shade is sure to stick around season after season.


Opt for a classic riding boot

Staud Wally Flat Boot from Eleanor, Women’s Winter Style


Staud Wally Flat Boot from Eleanor

Riding boots have made a resurgence, channeling the preppy equestrian aesthetic of the 80s and 90s. Elegant, practical, and perfectly suited for cold-weather styling, Sarver recommends a classic staple like the Staud Wally Flat Boots paired with flowy dresses and skirts.


Go rouge with red

Vanessa Bruno Daessa Midi Dress from Primm's, Women’s Winter Style


Vanessa Bruno Daessa Midi Dress from Primm’s

Spice up your winter style with a dash of red-hot energy. Ideal for holiday soirees or simply adding some verve to an otherwise understated look, the crimson shades instantly add a punch of personality to any ensemble. We’re partial to hero pieces like this Vanessa Bruno Midi Dress or Freda Salvador Mary Jane Flat. They are must-adds when updating your winter wardrobe.


Sashay into suede

The Kelly Jacket from Eleanor, Women’s Winter Style


The Kelly Jacket from Eleanor

“For years, suede was confined to just a Western style,” Sarver explains. “Recently the fabric has been incorporated back into the high-fashion world.” Looking for an easy way to rock this luxe textile? Opt for a stylish suede coat, smart sneakers, or beautiful bag, something you can easily throw on and still feel like you’re on trend.


Get wild with animal print

Baum Und Pferdgarten Nicette Jean from Primm's, Women’s Winter Style


Baum Und Pferdgarten Nicette Jean from Primm’s

Whether you opt for a fabulous pantflats with flair, or a jacket that serves up Emily in Paris vibes, Havens urges customers to consider animal print a neutral in their winter wardrobe. Hesitant to try such a bold fashion statement? Find balance by pairing animal prints with more understated pieces like a great pair of denima classic black dress, or a chic kitten heel.


Lean into vintage-inspired looks

Nili Lotan Irina Multi Striped Silk Neck-Tie Shirt from FEBE Clothing


Nili Lotan Irina Multi Striped Silk Neck-Tie Shirt from FEBE Clothing

Retro looks are adding charm and fashion-forward femininity to winter style. Seen in the form of shirt dresses, bubble skirts, dramatic bell sleeves, plaidsMary Janes, buckle shoes, and heeled penny loafers, Price confirms it’s hard to go wrong when reaching for a time-tested look.

FEBE Clothing appears in The Scout Guide New OrleansEleanor appears in The Scout Guide BoulderPrimm’s appears in The Scout Guide Triad.

Personal Color: The Definitive Guide to Finding and Wearing Your Best Colors

ICYMI

Ice Castles moving to Minnesota State Fairgrounds for winter 2024-25

Pantone’s 2025 Color of the Year Is ‘Mocha Mousse’

Pantone’s 2025 Color of the Year Is ‘Mocha Mousse’

Pantone’s 2025 Color of the Year Is ‘Mocha Mousse’

It’s the second food-themed color of the year in a row — and it’s already trending on the runways.

Pantone has announced Mocha Mousse as its 2025 color of the year. “Underpinned by our desire for everyday pleasures, Mocha Mousse expresses a level of thoughtful indulgence,” Leatrice Eiseman, executive director of Pantone Color Institute said in a press release. “Infused with subtle elegance and earthy refinement, Mocha Mousse presents a discrete and tasteful touch of glamour. A flavorful brown shade, Mocha Mousse envelops us with its sensorial warmth.”

The chocolatey hue continues the theme of food following 2024’s official color, “Peach Fuzz.” The pastel, sherbert-y shade was decided upon to inspire calmness and comfort, a feature shared by the newly crowned soft-coffee tone.

pantone mocha mousse

Photo: Courtesy of Pantone

“Mocha Mousse finds harmony and balance between the demands of modernity and the timeless beauty of artful creation,” read a press release. Vice President of the Pantone Color Institute, Laurie Pressman, added, “The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections and the natural environment that surrounds us. Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm, and balance as well as being tuned in with the world around us.”

Pantone Limited Edition Products

Photo: Courtesy of Pantone

This dessert-inspired shade is also reflective of the fashion landscape, with brown overtaking black as the go-to neutral for designers in their Fall 2024 and Spring 2025 collections. Brands like CoachBottega VenetaMiu MiuJW AndersonChloé and Brandon Maxwell have all embraced some variation of the toasted tint on recent runways, inspiring a 1,000% increase in searches for chocolate brown on shopping platform LTK this past November. Mocha mouse falls on the lighter, subtler side of the brown spectrum.

Limited Edition Pantone FHI Color Guide 1

Photo: Courtesy of Pantone

In addition to the announcement, Pantone will be taking Mocha Mousse on a celebratory international tour. The company will first stop in London to light up the city skyline in the cozy shade. New York, Shanghai and Mumbai will also receive visits.

Pressman added, “For Pantone Color of the Year 2025 we look to a color that progresses our embrace of the feeling of our Pantone Color of the Year, Peach Fuzz into another dimension, extending further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others.”

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