Northloop: With its extensive transformation nearly complete, the new Luminary Arts Center on 1st Street North recently held an open house for with food trucks, live music and open tours with the North Loop invited.
“We really wanted to be able to open it up and invite people in, both of the direct neighborhood community as well as the wider performing arts community before we opened,” said Julia Gallagher, Luminary Arts Center Director.
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Formerly known as Lab Theater, the performance venue has undergone a massive renovation, with a new entry and concession area, lighting, seating and acoustic upgrades. Minnesota Opera purchased the building in 2019, in part, to have a smaller venue in addition to the 1,800 seat Ordway Center in St. Paul where most of its performances are held. The Luminary will have seating for about 220.
Minnesota Opera’s first show in this space, Rinaldo, is “a baroque chamber opera that we could never do successfully in The Ordway,” said Gallagher. “So it provides a different type of intimacy and allows for a different type of staging and an expansion to our programming.”
New panels, angled walls and an overhead reflector have been installed to provide better acoustics for the facility, with the historic stone and brick walls in the front and back of the room staying uncovered and unpainted.
The newly-remodeled space won’t just be used for opera. Other arts companies will still use it for theater, dance and variety shows. The theater group Ten Thousand Things will be the first to use the new stage with its play Iphigenia at Aulis September 21st – 25th and September 28th – October 2nd.
“Obviously our industry is one that was hit incredibly hard (by the pandemic),” said Gallagher. “So to be able to open a space, to feel fairly confident we’re going to be able to have people and performances and make that live art, that’s really exciting.”
Mars Incorporated, a company that’s now a global business empire, got its start in Minneapolis. And the treat that launched its astronomical success, the Milky Way bar, was born at 718 Washington Avenue North in the North Loop, in the same facility used by Johnson Nut. Frank C. Mars moved his fledgling candy company into the building in 1922 while having modest success producing the Mar-O-Bar—a treat that was essentially chocolate-covered whipped cream.
Mars, a Minnesota native, had been fascinated with candy-making from the time he was a child. He had a mild case of polio, his mother home-schooled him. And among her lessons in the kitchen: hand-dipping chocolates.
As a young man in his early 20s, he tried selling candies for a living while married to a Minnesota schoolteacher, but the business—and the marriage—failed. He moved to Tacoma, Washington with his second wife in 1911 and again tried selling candy as a wholesaler. And again, he failed. But when they moved back to Minnesota in 1920, their fortunes would change spectacularly.
The new Milky Way candy bar, introduced in 1923 with its creamy nougat of whipped egg whites, sugar syrup, malted flavoring and air, was lighter and cheaper to produce than solid chocolates—and it was an instant hit. In its first year, the Milky Way reportedly grossed $800,000 in sales—the equivalent of about $11 million today. Mars was buying raw chocolate from a competitor, the Hershey Company in Pennsylvania, to make the Milky Ways.
By the way, with a family name like Mars, you’d think that Milky Way was named after the galaxy. But the company says the name was really inspired by the malted milk shakes that were so popular at the time. And the bars were advertised as “a double malted milk in a candy bar.”
Frank Mars’ son from his first marriage, Forrest, claimed he was the one who came up with the idea for the Milky Way as he and his dad talked over milk shakes at a soda fountain. The two had a rocky relationship, but each ended up hugely successful in different divisions of the company. Forest ran operations in Europe.
It quickly became apparent that Mars was outgrowing its space in the North Loop. In 1929, the company moved to an opulent new production facility in a suburb of Chicago, and it’s there that it would introduce Snickers, M&Ms and many other treats.
Frank Mars, his son Forrest, and his second wife Edith, are all entombed in Minneapolis, at Lakewood Cemetery.
And the candy bar that first came out of a factory on Washington Avenue North is another sweet story we can tell about the North Loop.