Serge and Jane – Edina, MN

Serge and Jane – Edina, MN

Thank you @minneapolislakes for the Retail + Shopping Feature on S+J in this month’s magazine issue!

With its exposed beams, concrete floors, large windows, black and gray hues, and great music, Serge + Jane has a hip urban feel. And no, it’s not a nightclub, but a local retail store where shopping is an immersive experience.

A lifestyle boutique, Serge + Jane opened in November 2019 and was literally designed from the ground up by Jamie and Casey Carl. Coming from a retail background at Target, they used their expertise and thought outside the box when it came to creating their own store. And, they chose to build it at 44th & France in Edina because they live in the area and wanted it to be near their friends and neighbors.

The atmosphere of the store is laid back, sexy, and passionate. “It’s very crisp and chic,” says Jamie. “It’s meant to feel a little bit urban in a suburban area. We are adjacent to Minneapolis and wanted to channel that downtown vibe.” Even the name has a cool story to it, which you can find on its website: @sergeandjane

Her husband Casey creates all the music sets that are played in the store. “Music plays a huge role in the experience when you’re shopping,” says Jamie.

And since Casey’s passion is music, especially on vinyl, the store has a great selection of vinyl records for sale. “Even before COVID, vinyl was making a comeback, but what we saw during COVID with people spending so much time at home was that they enjoyed the ritual of listening to an album they remembered or discovering new artists and sitting down and listening to music and hearing it how it was recorded,” she says. “It has a live feeling to it and not as manufactured as what you will find on a streaming channel. You’ll hear the grit and maybe feel like you’re a little bit closer to the music.”

The three large retail floors are filled with merchandise for every member of the family, especially when it comes to apparel. “Our clothing style is very laid back and influenced by the West Coast,” says Jamie. “We have different brands than what’s usually available around here and we want it to feel casual. So even if it’s a dressy occasion, it still feels very effortless and sophisticated but not too overdone or fussy. And that’s how I hope people feel when they enter our space.”

In addition to clothing, accessories and home goods, Serge + Jane also carries some great toys, apparel, and other pet related items, and shoppers can even bring their dogs with them. The pet bakery is also a big hit with its cookies, cupcakes, and treats made by a group of neighborhood teenage entrepreneurs.

Jamie and Casey feel strongly about buying local and supporting local, so shoppers will find plenty of unique merchandise from various area vendors.

“There’s a big maker’s market environment here,” says Jamie. “We do a lot of pop-up shop events so people can shop and meet the artists here as well.”

Another interesting aspect of Serge + Jane is the walking gallery in the stairwell. “We highlight local artists and have a launch party for them to kick it off with drinks and cocktails,” she says. “And, we change it out every three months.”

Jamie and her staff make sure everyone who comes through the doors feels welcome. “Our team is exceptional and customer service is very important to us,” she says. “Carol Werness, our store manager, has more retail experience than even Casey and I do. She owned her own store for years before she came on board with us. When people walk in, they are greeted and seen, so we’re very hands on with our clients. We want them to be happy with what they leave with.”

In addition to the everyday shopping experience, there are often fun events for shoppers to attend. Jamie’s last 10 years at Target were spent leading the internal events team, so she has been using those skills at Serge + Jane.

“At least every week or two we’re doing something where we’re utilizing our rooftop or our space in the store,” says Jamie. “We did a Mother’s Day event where moms shopped on all three floors and then were able to have champagne and individual charcuterie boards while hanging out on the rooftop.”

Reaching out and giving the community a place to gather and do something beyond shopping is something they strive to do. And although they have a great website for people to shop online, Jamie feels that there is something special about shopping in person.

“I do believe that people, even when rushed and with limited time, like to carve out an opportunity to see what’s new and what’s happening that they just can’t get from scrolling through websites. You get more out of it when you can see and touch things in person. There is an experience to be had when you come into our store.”

by Sue Baldani

Photography by Lucy Hawthorne

10 Hottest New Restaurants in Minneapolis and St. Paul Right Now!

10 Hottest New Restaurants in Minneapolis and St. Paul Right Now!

Fried masa topped with fresh goodies, sticky racks of ribs, and more

A study in crispies from Petite Leon: all the fresh, fried, and fun textures in one dish | Lucy Hawthorne
Welcome back to the Eater Twin Cities, here is a collection of exciting new restaurants that have opened, or re-opened recently. Nothing has been normal in the past year plus thanks to the pandemic, but the hospitality industry, especially the industrious souls in Minneapolis and St. Paul, continue to find  creative, and fun ways to serve fantastic food!

Fresh for June, we welcome The Butcher’s Tale and Storm King, BBQ.

1. Josefina

739 Lake St E
Wayzata, MN 55391

Josefina is the latest restaurant from chef Daniel del Prado. On the menu are pasta, veggies, and pizza inside the former Bellecour location on Wayzata’s main drag. It’s a perfect summer stop after a day on nearby Lake Minnetonka. The bright dining room and bar are airy, open, filled with natural light and white paint. The patio out back is tucked away from the busy street. Reservations are available online.

2. Sooki & Mimi

1432 W 31st St
Minneapolis, MN 55408

The five course tasting experience is evolving into a three course menu set up in its summer iteration that begins serving on June 16 There are also seats at the bar or outside available with snacks and cocktails from Adam Gorski. Dishes celebrate all the ways masa can transform with ingredients from James Beard Award winning chef Ann Kim’s Korean heritage, tastes indigenous to Minnesota and more. Make a reservation online.

A long view of the dining room from the left side of the room shows a second smooth, white curved bar, with round, wood-topped stools.
The sun dappled dining room and bar inside Sooki & Mimi
 Jes Lahay

3. The Butcher’s Tale

1121 Hennepin Ave
Minneapolis, MN 55403
(612) 236-4075

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What was once The Butcher & the Boar has been reborn as The Butcher’s Tale with chef Peter Botcher at the helm. Returning from the old days is a menu filled with smoky meats both inside and out in the year-round beer garden.

4. Bar La Grassa

800 N Washington Ave
Minneapolis, MN 55401
(612) 333-3837

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A legion of fans have been crying out for James Beard Award winning chef Isaac Becker’s beloved pasta restaurant in the North Loop. Finally, those tried and true dishes are back, and being served inside. Reservations are hard to come by and get snapped up fast.

5. Petite León

3800 Nicollet Ave
Minneapolis, MN 55409
(612) 208-1247

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Chef Jorge Guzman and masterful bar man Travis Serbus’ intimate restaurant is pushing boundaries both on the plate and in the glass. The intimate dining room is ideal for romantic date nights.

A stark black dish with a black central line of charred bits decorated with pops of yellow and lavender. A pool of golden sauce sits off to the side and a faint dusting of gold powder decorates the top left side of the plate.
This intimate restaurant is serving fresh, new cocktails and artful dishes
 Lucy Hawthorne


729 N Washington Ave
Minneapolis, MN 55401
(612) 448-5247

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Just how exciting can a wrap be? Well, what if it’s pepperoni, salami, and cheese augmented by some Hot Cheeto crunch? This new North Loop stand is angling to be a handheld food destination with creative and fun stuffings, all built to travel well, and destroy a big appetite.

7. Sanjusan

33 N 1st Ave
Minneapolis, MN 55401
(612) 354-7763

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Open inside Kado No Mise (the sushi restaurant has moved upstairs) Sanjusan is a mix of Italian dishes pushed through a Japanese lens. Serving dishes that are a stunning mix of Japanese and Italian cuisines. The menu offers ribeye nigiri, raw tuna topped pizzas, fresh pasta dressed in uni and crab meat, and more.

A white plate close up of ravioli under shredded cheese
Japanese Italian means plenty of fresh pasta with light and delicate treatments, like this shrimp stuffed ravioli
 Sanjusan [Official]

8. Sidebar at Surdyk’s

303 E Hennepin Ave
Minneapolis, MN 55414
(612) 455-2574

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Sidebar at Surdyk’s opened briefly last fall before the weather, and pandemic, took a turn for the worse. Now, it’s back refreshed, honed, and aiming to be a destination this spring. Chef Randall Prudden, who had worked at Spoon and Stable and Alinea previously, has put together a fun and easy to explore menu of seasonally mindful ingredients. Don’t miss the bright and light crudo or the tartare.

A giant silver bowl on the copper bar filled with ice and bottles of wine
The wine is flowing at Sidebar again and the food is even better than ever
 Jes Lahay

9. Boomin Barbecue

949 E Hennepin Ave
Minneapolis, MN 55414

Kick off ‘cue season at this brand new trailer parked outside Ombibulous. Chef Dylan Boerboom has been a barbecue devotee since he was a kid and now those dreams have reached reality. Follow the trailer on Instagram, as the operation is new enough that hours aren’t steady yet. But Saturday starting at noon until they sell out there will be tender, juicy brisket and more meaty goods for packing off to picnic destinations or feasting on the dashboard.

A giant cutting board covered in brown butcher paper is overwhelmed by an abundance of barbecued brisket with a nice, dark bark and tender pink insides oozing juices
There’s a new barbecue adventure on Hennepin Avenue in Northeast
 Boomin Barbecue/Facebook

10. Chip’s Clubhouse

272 Snelling Ave S #200
St Paul, MN 55105
(651) 330-1617

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Chip’s Clubhouse inside the former Monkey Temple location on Snelling Avenue is serving lunch and dinner with a cute little patio. It’s right next to owner Tara Coleman’s first restaurant, Hot Hands Pie & Biscuits. She’s teamed with her friend, and Chicago transplant chef Gina Mangiameli, and local hospitalitarian, Tim Leary. The menu is pure comfort with long-cooked roasts, a french fry sandwich, and a tasty little smash burger. Order online.

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