…
The local entrepreneur’s new collection, Fresh, is an inclusive grooming line aimed to desegregate hair and skincare.
Last fall Houston White launched his first-ever clothing line with Target. Up next? His foray into the grooming scene with a new line of skin and haircare products designed for everybody.
The collection, called Fresh by Houston White, is formulated for people of all races and genders, consists of 11 products ranging in hair, skin, and body care. Products range from pomades for curly, wavy, and straight hair, to a face scrub and body lotion. The line uses ingredients like matcha tea, lavender, soothing aloe oil, and scented notes of apricot, almond, cedar, and coconut, and works to deliver the “highest vibes” to self care, according to White.
White is also the brainpower behind his namesake cultural hub in North Minneapolis (which he repositioned as Camdentown), Houston White Men’s Room, which is home to a barbershop, retail store, and The Get Down Coffee Co. There, he places emphasis on a “morning-time happy hour” vibe for folks looking to rock out while getting their caffeine fix, with tunes of all different genres blasting, from funk to jazz to hip-hop.
It should come as no surprise that White’s mixed in a musical element to the self-care line—each product within the collection features a QR code and frequency icon that drives the user to a playlist of frequencies for setting the tone while grooming.
“Thinking of those who have walked through the doors of my barbershop and tested my product formulations, Fresh by Houston White provides a shared experience of being able to use effective products regardless of cultural differences,” says White. “Fresh desegregates hair and skincare and finds balance through the ingredients and product formulas to meet the needs of everyone in varying hair textures and skin types.”
Products within the line range from $9 and $12, and will be available online and in Target stores this month.
…
