It’s pretty wild to start thinking about next fall (we’re still waiting on summer, to be honest). But when fashion week rolls around in New York, it’s all about looking, planning, and anticipating the coming months. It’s exciting as well, as it’s always intriguing to see new trends crop up—and the ones that’ll stick around for yet another season (hello, red lips). The best part about all of it, though, is there’s no reason to wait to start wearing them. Here, we’re listing off the NYFW beauty trends you can incorporate into your look right now (and the products they used backstage for each one).
We’ve got the aforementioned red lips (they’re classic, ok?), vampy eyes, glossy hair, maximalist nails, and more. So, chances are, the next year will not be boring in the beauty department. Keep scrolling to see what we’ve found at New York Fashion Week Fall/Winter 2020.
The Wet-Look Shimmer
It comes as no surprise that Euphoria-style make looks are still going strong. There’s a playfulness to them, a no-holds barred attitude that allows for experimentation and artistry. This season, designers sent their models down the runway in every last glossy, glittery eye number they could think of. Erin Parsons, the lead artist for Maybelline, created three different looks for the Alice + Olivia show, two of which included foiling (it intensifies your shadow color and extends the life of your look).
Two of the three included glimmering gold and glittery green, a wet-look shimmer that offers tons of glint-y, light-reflecting goodness. Parsons used Maybelline’s City Mini Palette in Urban Jungle ($7)
The Vampy Lid
For a while we all strayed from thick liner, inky black shadow, and the standard smoky eye in favor of a lighter, brighter, more natural look. Well, those days are over. The punky trend is back with a vengeance, as demonstrated by the Libertine, Alice + Olivia, Naeem Khan, and Marc Jacobs fashion week shows. Grace Lee, the lead makeup artist for Maybelline paired dramatic, double-winged eyeliner and big lashes backstage at Libertine, using the brand’s Tattoo Studio Sharpenable Gel Pencil in Deep Onyx ($6) as well as Hyper Easy Brush Tip Liquid Liner ($6) and The Falsies Lash Lift Washable Mascara ($9).
The Classic Red Lip
Yup, the red lip will always be around—it’s classic. There’s no better way to feel confident, powerful, and beautiful all at once. Heavy-hitters like Proenza Schouler and Marc Jacobs displayed siren-red, velvety red lips using Maybelline’s SuperStay Matte Ink Liquid Lipstick in Pioneer ($8) and Marc Jacobs Beauty Lip Crème Lipstick ($32)—two cult-favorite formulas with ultra-pigmented color payoff. “Red lipstick is timeless,” McGrath said backstage ahead of the Marc Jacobs show, “you think of all time periods, past, present, and future—and that makes beauty what it is today.”
Rodarte switched things up a bit, if only slightly, with a burgundy number from Nars (the Velvet Matte Lip Pencil in Train Bleu, $27, if you’re curious). It was a Dracula-meets-Winona Ryder moment.
The Low Twisted-Rope Braid
The last few years were punctuated with tons of height—high ponytails, towering topknots, and the like. This season, though, we’re taking things down a notch with low styles in more interesting shapes. Enter: the low twisted-rope braid. We variations of the look grace the runways of Jonathan Simkhai, Brock Collection, and LaQuan Smith. Tresemmé stylist Odile Gilbert, who created the look for Jonathan Simkhai, pulled the hair back and double twisted it for a rope effect, before braiding the bottom.
The Glossy Texture
The Blonds, Prabal Gurung, Christian Cowan, and Proenza Schouler all sent their models down the runway with glossy, shiny hair. But, it’s not just your average wet-look of seasons’ past. This year feels edgier, with deep parts, less perfection, and more editorial angles. There were low chignons, ponytails, and slick-backs all created with a bit of texture and gloss. At the Blonds, Moroccanoil’s artistic director Kevin Hughes used Moroccanoil’s Strong Hold Gel ($20), Luminous Hairspray Strong ($24), and Glimmer Shine ($28) at the very end for added shine.
The Crystal Embellishment
Sparkles are a theme, it seems, as they were just as popular on the eyes as they were in the hair this season. It adds glamour, luxury, and a little bit of fun to every look, allowing for light-reflecting shimmer with every step. Area turned out a full-on crystal head piece and Alice + Olivia worked the trend in a more subtle, but absolutely stunning way. Tresemmé global stylist Justine Marjan applied rhinestones throughout the lengths of each models lived-in waves, and then applied the prettiest bedazzled part we’ve ever seen backstage at Alice + Olivia.
The Maximalist Nail
We’re done with nude nails, at least for now. For years the runways dictated a pared-back, neutral-nude nail—which we like, don’t get us wrong—but there’s something so intriguing about going full-out. We’re talking embellishments, 3-D accessories, and bold, dark, and fun color stories. It’s maximalism at its finest and it’s an exciting break from minimalist hues and barely-there designs. Examples this season include The Blonds and Alice + Olivia (pictured above). Using gem tones and actual gems, Gina Edwards, the lead manicurist for Kiss, created nail looks inspired by the 1970s rock glam era. She used Impress Press-on Manicure Couture Collection Nails in Lavish ($11) and Kiss Salon Color Acrylic Nails ($6). The accents were handcrafted using Luxe Accents Sticker in Charm Bracelet ($3).
The New Take on a Classic French
Rather than sticking to the traditional French manicure—a sheer nude with a white tip—designers are moving towards a fresher take on the classic look. Veronica Beard, for example, used negative space to create an upside-down French in a brick red. It’s still simple and beautiful, but allows for an added edge. Similarly, Prabal Gurung offered up red with negative space as well—Miss Pop for Zoya created a thicker, slightly off-center tip using Zoya polish in Alyssa ($10).